Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner.

Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the first brand to take advantage of the new asset, which begins at the start of the 2017/18 Premier League campaign.

The Nexen Tire logo will appear on the sleeve of the Manchester City playing shirt for all Premier League games.

The partnership has also been extended to include Women’s Super League and League Cup winners, Manchester City Women.

Nexen Tire has focused on establishing various marketing platforms in recent years as it expands its global presence. Through this partnership expansion, Nexen Tire will fully utilise all its upgraded partnership assets and rights to expand its global business and brand.

The partnership, celebrated at a signing ceremony at the City Football Academy in Manchester City was attended by Nexen and City executives, alongside the Club’s manager, Pep Guardiola with City stars Gabriel Jesus, İlkay Gündoğan and Jill Scott.

“As a Korean company, we consider it an honour to announce the first EPL Club sleeve branding partnership for one of the world’s greatest football clubs, Manchester City, introducing the Nexen Tire brand to football fans worldwide,” said Travis Kang, CEO of Nexen Tire.

“Utilising Manchester City and Nexen Tire’s partnership as a key strategic marketing platform, Nexen Tire expects to increase the value of its business as a global company.

“At Nexen Tire, our world-class products continue to make inroads with customers around the world.”

Ferran Soriano, Chief Executive of Manchester City, added, “We are delighted to continue our successful partnership with Nexen Tire.

“At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans.

“We are especially pleased to be the first Premier League club to secure an Official Sleeve Partner. Nexen is an exciting and growing brand and we are extremely happy both to have extended and grown our relationship.”

Posted by: Aaron Gourley 

RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...

Stoke Announced Shirt Sleeve Sponsor

Tue 16th May 2017 | Football Sponsorship

Stoke City has announced a new commercial partner, Top Eleven, who will become their Official Sleeve Partner. The multi-year deal will see Top Eleven’s logo on the left sleeve of Stoke’s...