Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Virgin Media Delivers Twenty’s Plenty Campaign Pledge

Thu 6th Apr 2017 | Fan Engagement

Virgin Media is standing up for away football fans in a ground-breaking campaign which launches across key channels tomorrow (Friday 7 April).

In a football-first, Virgin Media is going to subsidise tickets of away supporters of every club in the Premier League to £20.

The pioneering move is part of the Twenty’s Plenty initiative - a campaign led by the Football Supporters’ Federation (FSF) and supported by Virgin Media.

Fans will be reimbursed for tickets costing above £20 for a single away fixture at all top-tier clubs – with the majority of matches held between 15 and 23 April.

To reach football fans across the UK, Virgin Media is launching a multi-million pound marketing campaign across Out-of-Home, print, radio, social media and VOD.  It’s also leveraging the partnership with the FSF to reach and engage with fans, fan groups and wider football influencers.

Last year, the company became the official shirt sponsor of Southampton FC, and is making games cheaper for away fans by subsidising their tickets to £20 - which has so far benefited more than 20,000 supporters travelling to St Mary’s stadium,

Kerris Bright, Chief Marketing Officer of Virgin Media, said: “We want to be part of a positive change for Premier League football fans across the country and are stepping up by subsidising away tickets to £20.

“This is our way of making the brand stand out from our competitors, where we’re firmly putting fans at the heart of the game and getting behind the issues they care about. 

“We want supporters to see the positive impact Virgin Media is having in football and what we can offer them.”

Kevin Miles, Chief Executive of the FSF, said:The Football Supporters’ Federation has a long-standing rally cry – Twenty’s Plenty for Away Tickets.

“We’re delighted that Virgin Media has helped make that a reality at many upcoming top-flight games.

“Thanks to this Twenty’s Plenty deal, tens of thousands of top-flight fans could potentially save hundreds of thousands of pounds in the coming weeks. It’s a great idea.”

As away Premier League tickets are capped at £30, fans will receive up to a £10 reimbursement from Virgin Media following their team’s match.

Fans can claim their subsidy after their team’s match by visiting www.virginmedia.com/twentysplenty, downloading a form, and posting it along with their ticket. A cheque will be sent to them in the following weeks.

Posted by: Aaron Gourley 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Liverpool To Attend Premier League Live In India

Wed 20th Sep 2017 | Fan Engagement

Liverpool FC has confirmed it will be attending the official Premier League Live (PL Live) event in Bengaluru, hosting an interactive LFC experience. The free event designed for fans of all ages will...

SportivePeople.com Launched As World’s Sports Social Network

Tue 15th Aug 2017 | Fan Engagement

SportivePeople.com, which was created as a social network across all sports branches for everyone interested in sports, was launched in April 2017, providing services in four different languages. The...

Manchester City Launch New Global Fan Engagement Platform

Mon 7th Aug 2017 | Fan Engagement

Manchester City has launched a brand-new, fan engagement platform for fans both at home and around the world to connect, share and get involved with the Club, as part of its ‘Cityzens’...

Everton Celebrate A Facebook Live First

Mon 7th Aug 2017 | Fan Engagement

Everton Football Club streamed a first-team game on Facebook Live for the first time ever yesterday as Ronald Koeman's side drew with Spanish giants Sevilla 2-2 in their final pre-season friendly of...