Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series.

The three-year deal is the first agreement of its kind for LLFC and will see Avon become the first independent shirt sponsor to grace the front of the Reds shirt.
 
For the first time in its history, Avon will become the first female-focused brand to sponsor a ladies football team. Through the partnership, Avon will also become Liverpool Ladies FC’s Principal Partner, as well the Club’s Official Ladies Beauty Partner.
 
The Reds will wear team kit featuring Avon’s logo for their first game of the WSL Spring Series against Yeovil Town Ladies at Huish Park on 23rd April, 2017.
 
Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool Football Club, said: “We are thrilled to welcome Avon to the Liverpool Ladies FC family as their first Principal Partner.
 
“Avon is an iconic women’s brand with a rich history and shares the same core values as Liverpool Ladies Football Club. We are looking forward to a fruitful partnership that will help bring women’s football to the top of the agenda.”
 
Liverpool Ladies FC Manager, Scott Rogers added: “We are delighted to be able to team up with Avon ahead of the WSL Spring Series.

“It’s an exciting time for the team and we hope that the partnership will help to inspire the next generation of female footballers.”

 
Andrea Slater, General Manager of Avon UK said: “Avon’s purpose is to inspire and create a world with more empowered women.

“This sponsorship aims to inspire women all over the world to drive real change in women’s football – breaking down social barriers, challenging stereotypes, and empowering young girls and women to play the sport that they love.

 
“This sponsorship is another stride forward in our support for women and one that we’re approaching with whole hearted commitment as we embark on this new and exciting venture together.

“The teams and professionals we have spoken to on this journey are truly inspirational women, working together to achieve their goals, and we are very excited to be sponsoring Liverpool Ladies Football Club and supporting the women through all of their future successes.”

Image: Liverpool FC/Andrew Powell

Posted by: Aaron Gourley 

RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Norwich City Sign New Three Year Partnership

Tue 27th Jun 2017 | Football Sponsorship

Norwich City FC has announced a new three-year sponsorship deal with mobile gaming and sports-betting operator LeoVegas. LeoVegas will become the Club’s Principal Partner for the next three...

Crystal Palace Announce New Shirt Sponsor, ManBetX

Mon 26th Jun 2017 | Football Sponsorship

On the back of announcing Frank de Boer as its new Manager, Crystal Palace F.C have today announced a multi-year deal with ManBetX as the club's new shirt sponsor. In a record breaking deal for the...

Crawley Town launch new partnership with Errea

Mon 26th Jun 2017 | Football Sponsorship

Crawley Town have signed a partnership with established Italian sportswear manufacturer Errea Sport to supply playing and training kit and retail items for the next two seasons. The club's brand new...

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...