Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Comment: Virgin’s Twenty’s Plenty Pledge Does It Go Far Enough?

Wed 19th Apr 2017 | Fan Engagement

Virgin Media are in the middle of an advertising blitz, promoting their ‘Twenty’s Plenty’ offering with The Football Supporters Federation.

The first thing you’d think about such a campaign is ‘everyone’s a winner’, right? Well, no. And this is why:

First things first: I think the campaign to reduce the price of tickets is absolutely bang-on.

For years The Premier League talked about ‘stretch pricing’ (having different levels of pricing all over the stadium – pushing up prices in some areas, using them to offset prices in others) – a way of avoiding the real issue, which was that tickets were too expensive full stop, especially given that amount of money clubs were receiving from broadcasting rights was hitting over £8bn for three years.

It was also an issue that groups like MUST and SOS were beginning to organise on themselves, and so in terms of responsiveness, it’s good that the Football Supporters Federation has gone big on it. And great that a commercial partner has made this possible.

The fact it’s Virgin Media is even better: they have just about enough of the right brand chutzpah to pull of backing a campaign like this. But…

The problem is The EFL. As a division, the Championship is basically half a division of ex/wannabe Premier League clubs, with the rest trying to keep up, or keep their heads above water.

That means that the money isn’t anything like as even as in the Premier League. Some clubs receive multi-millions from Premier League parachute payments; another group have additional money from their owners/investors; whilst the rest try their best with the money they earn themselves, or get from the EFL (80% of the income received by the League – about £6m a season).

When you finally get to League Two, you might say that cutting an average £1.80 off a ticket should be easy, but tell that to the manager, whose budget would be very likely hit. And that does matter, because a football club’s first team and its performance on the pitch, week-in-week-out, matters: it’s what all the other activity relies upon, when push comes to shove.

We should all stand back and be thankful that a national campaign like Twenty’s Plenty has hit the headlines, and that supporters are benefiting. It’s to be applauded.

But the elephant in the room is the price of football across the EFL, and crucially, the reasons for it. That can’t be easily addressed with a relatively short-term sponsorship deal. For these clubs, Twenty isn’t Plenty.

Written by Kevin Rye http://www.kevinrye.org

Posted by: Aaron Gourley 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Liverpool To Attend Premier League Live In India

Wed 20th Sep 2017 | Fan Engagement

Liverpool FC has confirmed it will be attending the official Premier League Live (PL Live) event in Bengaluru, hosting an interactive LFC experience. The free event designed for fans of all ages will...

SportivePeople.com Launched As World’s Sports Social Network

Tue 15th Aug 2017 | Fan Engagement

SportivePeople.com, which was created as a social network across all sports branches for everyone interested in sports, was launched in April 2017, providing services in four different languages. The...

Manchester City Launch New Global Fan Engagement Platform

Mon 7th Aug 2017 | Fan Engagement

Manchester City has launched a brand-new, fan engagement platform for fans both at home and around the world to connect, share and get involved with the Club, as part of its ‘Cityzens’...

Everton Celebrate A Facebook Live First

Mon 7th Aug 2017 | Fan Engagement

Everton Football Club streamed a first-team game on Facebook Live for the first time ever yesterday as Ronald Koeman's side drew with Spanish giants Sevilla 2-2 in their final pre-season friendly of...