Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

EA Sports becomes Premier League's official technology partner

Fri 23rd Jul 2010 | Football Sponsorship

EA Sports, the US video gaming giant has become the Premier League's first official sports technology partner. 

The deal will see EA Sports branding featured on all broadcasts of Barclays Premier League matches on Sky, ESPN and all other overseas broadcasts - linked with live match statistics that are shown on screen.

The gaming company plans to work with broadcasters on developments to match day broadcast analysis and increased fan interaction. It will also sponsor the Premier League's player performance index.

Richard Masters, the Premier League's director of sales and marketing, said the new partnership would allow the EPL to connect with football fans in new and inventive ways. 

"Fans have a thirst for statistics and information and that is something that the Premier League, working with EA Sports, will provide to a level not seen before in professional football," he said.

The Premier League said EA Sports would explore new ideas to leverage actual match and performance data "to deliver improved interactive football experiences that match the complexity, finesse and excitement of a real world football match".

The Premier League player performance index will expand to include new performance data to account for time and distance measurements. This will allow for detailed statistics such as the speed at which a shot is hit, the force of a ball as a keeper makes a key save, the height of a jump, the speed at which a penalty is struck and more. 

This technology will be introduced at all Premier League club stadia this season. 

EA Sports will publish its Team of the Week on www.premierleague.com and will use the statistics from the index to improve the authenticity of its football video game franchises.

“Partnering with the Premier League further establishes EA Sports and its FIFA franchise as the ultimate, authentic football gaming experience," said Matt Bilbey, the company's vice president of football.

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Don’t forget to subscribe to F.C. Business Magazine to keep up to date with the latest comment from the football world. Click here to subscribe

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Carabao Celebrates Chelseaís Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...

Stoke Announced Shirt Sleeve Sponsor

Tue 16th May 2017 | Football Sponsorship

Stoke City has announced a new commercial partner, Top Eleven, who will become their Official Sleeve Partner. The multi-year deal will see Top Eleven’s logo on the left sleeve of Stoke’s...

Newcastle United Announce New Main Sponsor

Mon 15th May 2017 | Football Sponsorship

FUN88, the Far Eastern gaming company has become the primary partner of Newcastle United. As part of a three-year agreement, FUN88 will feature on the club's kit from the beginning of the 2017/18...