EA Sports becomes Premier League's official technology partner
Fri 23rd Jul 2010 | Football Sponsorship
EA Sports, the US video gaming giant has become the Premier League's first official sports technology partner.
The deal will see EA Sports branding featured on all broadcasts of Barclays Premier League matches on Sky, ESPN and all other overseas broadcasts - linked with live match statistics that are shown on screen.
The gaming company plans to work with broadcasters on developments to match day broadcast analysis and increased fan interaction. It will also sponsor the Premier League's player performance index.
Richard Masters, the Premier League's director of sales and marketing, said the new partnership would allow the EPL to connect with football fans in new and inventive ways.
"Fans have a thirst for statistics and information and that is something that the Premier League, working with EA Sports, will provide to a level not seen before in professional football," he said.
The Premier League said EA Sports would explore new ideas to leverage actual match and performance data "to deliver improved interactive football experiences that match the complexity, finesse and excitement of a real world football match".
The Premier League player performance index will expand to include new performance data to account for time and distance measurements. This will allow for detailed statistics such as the speed at which a shot is hit, the force of a ball as a keeper makes a key save, the height of a jump, the speed at which a penalty is struck and more.
This technology will be introduced at all Premier League club stadia this season.
EA Sports will publish its Team of the Week on www.premierleague.com and will use the statistics from the index to improve the authenticity of its football video game franchises.
“Partnering with the Premier League further establishes EA Sports and its FIFA franchise as the ultimate, authentic football gaming experience," said Matt Bilbey, the company's vice president of football.
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