Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC.

Manchester City Women who were crowned FA WSL and Continental Cup champions in 2016 has won more domestic trophies than any other WSL team since the League’s expansion to two leagues in 2014 and plays at the 7,000 seater stadium in the City Football Academy.

Interest in the WSL is growing at a fast rate with Manchester City Women reporting a 48% increase in WSL game attendances in 2016 and has also achieved the League’s record attendance for the last two seasons.

Hays is currently the Official Recruitment Partner of Manchester City Football Club and New York City Football Club. Expanding this relationship with the City Football Group to now include the Manchester City Women’s team is a first for Hays as it represents their first foray into women’s sports.

Hays plans to activate its partnership with one of the UK’s most exciting women’s sports teams using the club’s crest, player imagery and powerful brand messaging with a focus on producing content for digital and social media platforms, as well as match-day LED advertising and advertising in multiple domestic programmes each season.

Sholto Douglas Home, Hays Chief Marketing Officer, said: “This is a great opportunity to make our mark in elite level women’s football, a sport that is on the cusp of mainstream prominence and global recognition.

“It also enables us to further strengthen our relationship with City Football Group and support their vision and ambition in making the Club one of the world’s top women’s sports teams.

“We very much look forward to helping them accomplish their goals on and off the pitch, and are excited to be coming up with innovative ways of activating the partnership globally.”

Gavin Makel, Head of Women's Football at Manchester City, added: “Hays is a world-leading organisation and we are delighted to welcome them on board as an official partner of Manchester City Women’s Football Club.

“As the women’s game continues to grow across the globe, we are always looking for unique and exciting ways to engage with our growing fan base. Working together, we look forward to providing even more people with an opportunity to get involved in one of the world’s most exciting sports.” 

Posted by: Aaron Gourley 

RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...

Stoke Announced Shirt Sleeve Sponsor

Tue 16th May 2017 | Football Sponsorship

Stoke City has announced a new commercial partner, Top Eleven, who will become their Official Sleeve Partner. The multi-year deal will see Top Eleven’s logo on the left sleeve of Stoke’s...

Newcastle United Announce New Main Sponsor

Mon 15th May 2017 | Football Sponsorship

FUN88, the Far Eastern gaming company has become the primary partner of Newcastle United. As part of a three-year agreement, FUN88 will feature on the club's kit from the beginning of the 2017/18...