Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Valencia Partnership Sees Fanatics International Expansion

Fri 21st Apr 2017 | IT & Technology

Spanish La Liga club Valencia C.F. has partnered with Fanatics, the global leader for licensed sports merchandise, to operate the club’s new official online store.

The store shop.valenciacf.com now provides Valencia’s global fan base with three language choices (Spanish, English and French) and multiple currency options for ease of purchase in local territories.

A Chinese version is planned for later in the year.

The deal also allows for Fanatics Branded, the company’s in-house apparel division, to create custom fan gear collections and provide a greater assortment of merchandise options.

Fanatics’ unique e-commerce platform offers delivery to 188 countries worldwide and the opportunity for fans to purchase in more than seven local currencies, including Australian Dollar, Japanese Yuan and Korean Won.

Head of Fanatics International, Ed Boardman said: “Valencia C.F.’s loyal fan base deserves the best possible shopping experience and customer service while selecting from the widest assortment of merchandise available.

“We know how passionate Valencia fans around the world are, and we are excited to provide a new, innovative platform to make it even easier to show unwavering support for their favourite club.”

Valencia CF Director of Marketing, Damia Vidagany: “Joining forces with Fanatics, the leading company in the management of online stores at an international level, will give us the possibility to offer Valencia CF products to all Valencianistas in all parts of the world, in a more agile fashion and with high quality service.

“This collaboration is part of the club’s strategic international expansion plan. In addition, Fanatics are a company committed to innovation, which will enable us to use the latest technological developments for sales platforms in the short, medium and long term and ensure the best shopping experience for all of our supporters.”

Posted by: Aaron Gourley 

RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FC Barcelona And GSMA Reach Collaboration Agreement

Thu 14th Sep 2017 | IT & Technology

FC Barcelona and GSMA, the association of the largest telephone operators in the world, announced an agreement to collaborate at the Mobile World Congress Americas in San Francisco. They will...

Thinking Outside The Box Office: Kaizen Is Making Ticketing Personal

Fri 1st Sep 2017 | IT & Technology

The bespoke software makes it easy for clubs to grow their fan base, reduce overheads and increase revenue. Business is booming. Born in Wembley, played at Wembley, worked for Wembley; David...

Frickley Athletic Become Augmented Reality Trailblazers

Wed 23rd Aug 2017 | IT & Technology

Frickley Athletic Football Club have become one of the first football teams in the country to use innovative digital technology to share highlights of their matches to fans. Featured on SKY 1’s...

Comment: Football Ripe For FANG-bite

Fri 18th Aug 2017 | IT & Technology

The digital landscape and consumer demands are changing fast and keeping apace is a major challenge as Ben Miller explains. Netflix CEO, Reed Hastings recently announced that the service had reached...