Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Liverpool Reveal 125th Anniversary Home Kit

Thu 27th Apr 2017 | Marketing & PR

Liverpool FC has today revealed its new home kit for the 2017/18 season to fans which celebrates the club’s 125th anniversary.

The kit was revealed in a film about four fans that embody what it is to be ‘Pure Liverpool FC’.

The four Reds, each with their own unique story, were surprised by a visit from one of their LFC heroes and were the first to receive the LFC home kit.

The new home kit pays homage to the club’s 125th anniversary, revealing the commemorative crest for the first time. The Liverbird emblem flanked with ‘1892’ and ‘2017’ is embroidered onto the breast of the shirt.

Liverpool FC, First Team Captain, Jordan Henderson said: “There is a huge sense of pride that comes with wearing an LFC shirt and it is always an honour, but this kit is special.

“Our 125th Anniversary is a great moment for us all to celebrate our heritage and this kit really reflects that, especially as it features the anniversary crest - we’ll wear it with pride.”

The design itself is rooted in LFC’s history and takes inspiration from previous kits, such as the famous ‘Rome’ 1984 Home Shirt.

Returning to a darker ‘Shankly red’, the shirt incorporates tonal pin stripes which acknowledge the Liverpool FC teams of the early 80’s. 

To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck.
 
The jersey features a debossed ‘125’ to the shoulder seam tape and is framed with a v-neck white tipped collar, and is completed by red shorts and red socks with a white loop trim.
 
General Manager of New Balance Football, Richard Wright said: “This kit is a testament to the periods and events that have made Liverpool FC the club it is today.

“This year’s home kit is the perfect blend of heritage and modern technology, creating a look that is visually stunning and performs at the highest level.”

 

Posted by: Aaron Gourley 

RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

6 emojis To Describe A New Trend In Football Promotions

Thu 22nd Jun 2017 | Marketing & PR

The following is a guest article by the CEO of DiscountIF, Lewis Holland. I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs...

Sports The Ideal Platform To Fight Environmental Pollution

Mon 19th Jun 2017 | Marketing & PR

Why the sports and entertainment industry is the ideal platform to fight environmental pollution. A world without plastic is unimaginable. Packaging foils, carrying bags, Tupperware, bottles –...

Arsenal Partner With Universal Pictures

Fri 16th Jun 2017 | Marketing & PR

Arsenal Football Club has partnered with Universal Pictures to help promote a number of upcoming film releases, including Illumination’s Despicable Me 3. The partnership will provide Universal...

No way Jose! Mourinho is boss from hell according to UK workforce

Thu 1st Jun 2017 | Marketing & PR

Jose Mourinho may have ended the season with two major trophies following last week's Europa League Final win, but his management style has divided opinion amongst fans and the media throughout the...