Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

KORE Software Announces Groundbreaking Ticketing Integration

Thu 27th Apr 2017 | IT & Technology

KORE Software’s new technology streamlines the process for ticket sales reps, marking the first time Archtics payment processing has been integrated with CRM. 

KORE Software has announced the achievement of a groundbreaking level of integration through the world’s first CRM-based transaction and payment processing integration with Archtics, Ticketmaster’s season ticket sales application.

While KORE Software and Ticketmaster have been working together for years delivering industry-leading integrations between Archtics and Customer Relationship Management (CRM) platforms, this new development represents a significant milestone.

It will greatly reduce the amount of time that it takes sales representatives to complete a ticket or premium inventory sale, since they will no longer need to leave the CRM platform.

Historically, teams and ticketing companies alike have had a tight grip on their ticketing data, due to concerns regarding sharing too much sensitive ticketing information.

However, there’s been an industry shift towards Open API, with companies embracing open platforms by creating vetted preferred-partner programmes, such as Nexus Certified Partner. 

KORE Software has been a Ticketmaster Nexus Certified Partner for several years and was the first to develop real-time bi-directional integration between CRM systems and Archtics. This is functionality that is currently in use by most Major League teams.  

However, now bi-directional integration has become even more streamlined, thanks to a simple mechanism that reduces the number of steps required to log a conversation, sell a ticket, and charge a credit card.

While previously there were dozens of steps using two different systems and multiple screens, KORE Software has elevated this to a quick 4-step process that takes place within their CRM platform.

“This transaction-level integration is groundbreaking for Archtics integration and is the first of its kind. Our customers have been requesting this ability for some time, and we’re excited to deliver it to them,” commented Brandon Crossley, VP of Enterprise Solutions at KORE Software. 

The Minnesota Wild is the first BETA customer, and they are currently using this feature to simplify their deposit sales process.

Previously, when a fan was ready to make a deposit, the sales rep would need to bounce back and forth between their CRM platform and Archtics, and re-enter data into both systems.

However, this workflow not only presented the risk of flawed data, but also it required getting the ticket office involved to ensure transactions were processed correctly.  

With the new integration, the Wild is now able to fly through their renewals and new sales. They can conveniently work directly out of KORE, and the data automatically flows into Archtics.

As a result, fans will be serviced quicker, the team’s data will be more accurate, and the sales team will be able to hit their goals sooner.

“Integrating ticket sales transactions and payment processing between CRM and Archtics may sound minor, but its impact is huge. This elegant solution simplifies an otherwise complex process,” added Crossley.

Posted by: Aaron Gourley 

RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Interview: Taking Football Into The Stats Zone

Tue 27th Jun 2017 | IT & Technology

fcbusiness speaks to Rob Esteva, Managing Director of The Stats Zone to discuss the growing influence of data and analysis in football. FC: Sport, and in particular, football has become increasingly...

Verteda solutions deployed in the new and unique ‘Tunnel Club’ at Manchester City’s Etihad Stadium

Fri 23rd Jun 2017 | IT & Technology

Leading provider of innovative hospitality solutions Verteda Ltd an MSL Solutions company is further extending its partnership at Manchester City Football Club. The luxurious new hospitality area,...

Atlético de Madrid chooses Tripleplay IPTV and Digital Signage platform for new stadium

Fri 23rd Jun 2017 | IT & Technology

World leader in the development of Digital Signage, IPTV and Video Streaming Solutions, Tripleplay has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000...

Newcastle United Launches Chinese Social Media Accounts

Tue 20th Jun 2017 | IT & Technology

Newcastle United has launched three new social media accounts in China as part of the club’s 125th anniversary celebrations. The club has unveiled official accounts on Sina Weibo, WeChat and...