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BT To Make Europa & Champions League Broadcasting History

Tue 16th May 2017 | Television & Broadcasting

BT Sport is set to make broadcast history with a range of viewing experiences as it prepares to show the UEFA Champions League and UEFA Europa League finals free-to-air.

For the first time ever, the UEFA Champions League final will be available in 360° virtual reality, with a number of streams available on YouTube and the new BT Sport Virtual Reality App.

The broadcaster will allow fans to choose between a 360° produced programme with commentary and graphics or select their own camera viewpoint.

Another pair of unprecedented moves will also see the biggest game in world club football shown in 4K UHD on YouTube and in 4K UHD with Dolby Atmos sound on BT TV.

The denouement to a thrilling European campaign begins on May 24th as Manchester United take on Ajax in the UEFA Europa League final in Stockholm.

United, of course, will have more on their minds than simply adding the one piece of continental silverware to so far elude them in their glittering history.

Real Madrid and Juventus will then lock horns in the UEFA Champions League final at Cardiff’s National Stadium of Wales on June 3rd.

 “These are two of the biggest club football tournaments in the world and showing them live on social media and on mobile devices makes it more readily available to a younger audience as well as available to traditional TV viewers,” said BT Consumer CEO John Petter.

“We believe that VR can offer our viewers an immersive second screen view which will enhance our coverage. We’re excited to be broadcasting what we believe to be the biggest multi-camera live 360° sporting event ever for the first time to our customers.”

BT Sport is the exclusive UK home of UEFA Champions League and UEFA Europa League football until at least 2020/21, with every single game shown live on TV and online.

Reuters / Pierre Albouy Livepic

Posted by: Aaron Gourley 

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