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Swissquote scores big with Manchester United 360 video campaign

Wed 31st May 2017 | Football Sponsorship

Manchester United’s Official Forex and Online Financial Trading Partner, Swissquote, has created a state-of-the-art marketing campaign, utilising the latest in 360 video production.

Designed to demonstrate the similarities in the skills required to excel as a footballer and forex trader, the interactive campaign allowed the club’s fans to follow a series of stories featuring first-team players Wayne Rooney, Sergio Romero, Anthony Martial and Marcus Rashford.

Filmed from the player and trader’s ‘point of view’, each video details two visions in 180 degrees - the left side featuring the player and the right side featuring the trader, allowing the audience to clearly see the parallels between the two. Each film took on a different theme with the series including Security (Wayne Rooney), Strength (Sergio Romero), Potential (Anthony Martial) and Expertise (Marcus Rashford).

Manchester United’s Group Managing Director, Richard Arnold, comments:

"Swissquote were one of the first of our partners to utilise the latest 360-degree video technology and their investment into this new production has paid off. With over 15 million views, the ‘Take the Lead’ campaign has proven popular with our fans, meeting Swissquote’s objective of introducing its products and services to a new worldwide audience."

Marc Burki, CEO and Co-Founder of Swissquote, comments:

"There are actually a lot of similarities between the worlds of football and trading, with regards to many of the skills and knowledge required to be successful. Through the ‘Take the Lead’ series, we wanted to highlight these emotional connections while giving the viewer the chance to explore unseen parts of Manchester United. The use of 360-degree technology is also perfectly aligned to our position as an innovative broker. Moreover, we were the first bank in Europe to recently introduce a virtual reality trading application, especially designed for use with virtual reality helmets. 

"At Swissquote we take pride in our tactical approach, providing quality expertise and advice which enables our clients to make the best possible decisions to stay one step ahead in the fast-paced and ever-changing world of forex trading."

Watch ‘Take the Lead’ by visiting www.swissquote.com/360.

Posted by: Kev Howland 

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