Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Vivo becomes official smartphone sponsor of the 2018 & 2022 FIFA World Cup

Wed 31st May 2017 | Football Sponsorship

Vivo was presented today as FIFA’s official smartphone sponsor under a sponsorship agreement that will run until 2022 and include the next editions of the FIFA World Cup™ in 2018 and 2022.

The announcement was made today in Beijing at the historical and iconic Imperial Ancestral Temple in the presence of Vivo Executive Vice-President Ni Xudong and FIFA Secretary General Fatma Samoura.

As FIFA’s official smartphone brand, Vivo will sponsor the 2018 and 2022 FIFA World Cups as well as the FIFA Confederations Cup. The global reach of this six-year partnership is set to take Vivo to new heights. The Vivo logo will appear during every match on pitch advertising boards, match tickets, media releases and other key promotional platforms.

The agreement includes special marketing activations such as the right to select guests to be a Vivo phone photographer during pre-match player warm-ups. Vivo will also gradually introduce a customised FIFA World Cup™ phone that will offer a unique experience for football fans around the world.

Ni Xudong explained: “Football is a sport full of passion and moments of wonder, creating happiness for millions of people. The spirit of football is about constant progress. As a global sponsor of the FIFA World Cup, Vivo hopes to strongly associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful and international brand image. In the meantime, Vivo will bring more personalised, energetic and youthful elements to the FIFA World Cup experience and the game of football.”

Speaking about the new agreement, FIFA Secretary General Fatma Samoura said: “Football and technology are coming closer by the day, on and off the pitch, and it is a great moment to start a partnership of this nature with the leading global smartphone brand. We are very excited to be working closely with Vivo and keen to see their involvement in the next editions of the FIFA World Cup and FIFA Confederations Cup.”

Vivo’s previous involvement in sport includes the title sponsorship of the Indian Premier League cricket competition and a strategic partnership with the NBA to become NBA China’s official mobile handset sponsor.

Posted by: Kev Howland 

RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...

Hull City Announce Ground-Breaking WWF Partnership

Thu 22nd Jun 2017 | Football Sponsorship

Hull City Tigers have announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities. This first of its kind, 3-year partnership, will see the club...

AFC Bournemouth Name M88 As Official Shirt Sponsor

Wed 21st Jun 2017 | Football Sponsorship

AFC Bournemouth has announced a 2-year partnership with M88 as their official shirt sponsor. The M88 logo will be featured on the front of the Cherries’ shirt throughout the partnership, and the...

Manchester City Signs Betting Partnersip With Kai-Fa Yule K8.com

Wed 21st Jun 2017 | Football Sponsorship

Online gaming company Kai-Fa Yule K8.com has been announced as Manchester City’s Official Betting Partner in Asia. K8.com joins the club in a multi-year partnership that will commence at the...