Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Virtual Hybrid LED Technology Wins Sports Business Award

Thu 8th Jun 2017 | IT & Technology

ADI, together with Supponor, have won the award for Sports Tech of the Year at the 2017 Sports Business Awards.

The award recognises the impact of Virtual Hybrid digiBOARD; a new innovation that blends ADI’s perimeter LED platform with Supponor’s virtual replacement advertising technology.

Virtual Hybrid digiBOARD is an innovation that combines traditional LED, visible to fans in the stadium, with augmented reality technology, which makes it possible to virtually overlay the perimeter content seen by different international audiences watching the same match. 

The first system of its kind was installed in the Premier League at Watford FC's Vicarage Road Stadium in 2016. The award comes shortly after ADI and Supponor completed the first leg of a European tour, which included installation of an entire system at Eintracht Frankfurt’s Commerzbank-Arena for their match against VfL Wolfsburg to showcase Virtual Hybrid for Bundesliga clubs, federations and broadcasters.

Combined Market Leading Technologies

ADI’s perimeter LED technology is the leading platform in UK football, with 25 permanently installed systems throughout the Premier League, EFL and SPFL as of the 2017/18 season.

Supponor’s technology is the most successful virtual replacement solution of its kind, having been commercially deployed in Spain’s La Liga and NHL in the USA.

Whereas previously such virtual replacement technology was only compatible with ‘static’ boards, the collaboration between ADI and Supponor has made it possible to integrate the technology with digital LED signage, creating a much broader market for virtual replacement advertising in sport. 

Transformative Revenue Platform

Judges for the Sports Business Awards praised the innovation for its potential to transform club revenues by essentially commercialising perimeter media inventory multiple times over and creating a partnership platform that allows brands to tailor their message for individual territories.

Judges commented: “The technological breakthrough by ADI and Supponor was a mere dream not that long ago. This advancement creates a massive opportunity for clubs & sporting bodies.

“The ability to create multiple branded broadcast feeds has huge opportunities in terms of revenue for clubs moving forward.”

Clubs and venues wishing to learn more about Virtual Hybrid LED technology are encouraged to contact Claire Fitzgerald-Firth at ADI for information and to arrange a demonstration via claire.fitzgerald-firth@adi.tv

Posted by: Aaron Gourley 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Brentford Invest in LED Perimeter Advertising System

Thu 27th Jul 2017 | IT & Technology

Brentford Football Club will transform their historic Griffin Park home with the introduction of a new perimeter LED technology. The system, which will be installed during the international break in...

Manchester City launches SkillCity interactive app

Thu 27th Jul 2017 | IT & Technology

Manchester City has launched SkillCity, presented by Nexen, a new interactive app that will help develop the talents of young players across the US. The City squad is currently in the United States...

Hat trick for Reading Room with the launch of three new football club sites

Tue 25th Jul 2017 | IT & Technology

Stoke City, Middlesbrough and Swansea City football fans can now keep up-to-date with the latest team news following the launch of new websites for all three clubs. Unveiled this month over three...

In Focus: ChyronHego: Global Leader in Sport Performance Technology

Fri 21st Jul 2017 | IT & Technology

ChyronHego has an unparalleled client list with league-wide deals across the biggest leagues in world football. They are the chosen supplier for both of UEFA’s flagship club competitions -...