Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Virtual Hybrid LED Technology Wins Sports Business Award

Thu 8th Jun 2017 | IT & Technology

ADI, together with Supponor, have won the award for Sports Tech of the Year at the 2017 Sports Business Awards.

The award recognises the impact of Virtual Hybrid digiBOARD; a new innovation that blends ADI’s perimeter LED platform with Supponor’s virtual replacement advertising technology.

Virtual Hybrid digiBOARD is an innovation that combines traditional LED, visible to fans in the stadium, with augmented reality technology, which makes it possible to virtually overlay the perimeter content seen by different international audiences watching the same match. 

The first system of its kind was installed in the Premier League at Watford FC's Vicarage Road Stadium in 2016. The award comes shortly after ADI and Supponor completed the first leg of a European tour, which included installation of an entire system at Eintracht Frankfurt’s Commerzbank-Arena for their match against VfL Wolfsburg to showcase Virtual Hybrid for Bundesliga clubs, federations and broadcasters.

Combined Market Leading Technologies

ADI’s perimeter LED technology is the leading platform in UK football, with 25 permanently installed systems throughout the Premier League, EFL and SPFL as of the 2017/18 season.

Supponor’s technology is the most successful virtual replacement solution of its kind, having been commercially deployed in Spain’s La Liga and NHL in the USA.

Whereas previously such virtual replacement technology was only compatible with ‘static’ boards, the collaboration between ADI and Supponor has made it possible to integrate the technology with digital LED signage, creating a much broader market for virtual replacement advertising in sport. 

Transformative Revenue Platform

Judges for the Sports Business Awards praised the innovation for its potential to transform club revenues by essentially commercialising perimeter media inventory multiple times over and creating a partnership platform that allows brands to tailor their message for individual territories.

Judges commented: “The technological breakthrough by ADI and Supponor was a mere dream not that long ago. This advancement creates a massive opportunity for clubs & sporting bodies.

“The ability to create multiple branded broadcast feeds has huge opportunities in terms of revenue for clubs moving forward.”

Clubs and venues wishing to learn more about Virtual Hybrid LED technology are encouraged to contact Claire Fitzgerald-Firth at ADI for information and to arrange a demonstration via claire.fitzgerald-firth@adi.tv

Posted by: Aaron Gourley 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Derby County launch the RamsTV official club app with InCrowd

Wed 4th Oct 2017 | IT & Technology

Derby County is launching its new RamsTV app in partnership with InCrowd and is available to download on the Apple Store or Google Play Store . The new official Rams app represents a new two-way...

Verteda Brings Precision To Events At Vitality Stadium

Tue 26th Sep 2017 | IT & Technology

Black Label Events, the conference, events and hospitality provider for Premier League team AFC Bournemouth, has deployed a leading-edge solution from Verteda Ltd. Acknowledged as experts in providing...

Clubs Prepare For Next Generation Virtual Replacement Perimeter Technology

Tue 26th Sep 2017 | IT & Technology

A number of Premier League and English Football League (EFL) clubs have invested in new perimeter technology this season, which gives them the ability to integrate ADI and Supponor’s award...

Seattle Sounders Takes SeatGeek As Official Ticketing Partner

Thu 21st Sep 2017 | IT & Technology

MLS franchise Seattle Sounders FC has partnered with SeatGeek to make the company the club’s official ticketing partner beginning in 2018. SeatGeek replaces Ticketmaster as Seattle’s...