Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sports The Ideal Platform To Fight Environmental Pollution

Mon 19th Jun 2017 | Marketing & PR

Why the sports and entertainment industry is the ideal platform to fight environmental pollution.

A world without plastic is unimaginable. Packaging foils, carrying bags, Tupperware, bottles – almost everything we use daily contains plastic or is even entirely made out of it. Plastic is universally applicable and long lasting.

But its durability is not only a great benefit but also its biggest disadvantage if not disposed correctly.

In the last 10 years, more plastic waste has been produced than in the whole last century and 50% of the plastic in use, is only used once and then thrown away.

If we then take into account that only 5% of the total production of plastic in the world is recycled­­­ and that it takes up to a whole millennium for plastic to degrade, it is obvious that environmental pollution through plastic waste is a serious problem that needs to be challenged.

In this regard, the global popularity of the sports and entertainment industry is a great opportunity to reach hundreds of millions of people within seconds.

For fans, watching their favourite sports club is far more than just a leisure activity, it is an important part of their life. Athletes, singers, and actors are admired all over the world and hence have to be considered as role models.

The tremendous emotional involvement of this industry provides its entities with the power to send out powerful messages in favour of conserving our environment.

We at Beovation, a recently founded German start-up, aim to develop new products and services that are changing the customer experience while helping powerful entities to inspire society to a more reflective and responsible way of living.

The company invented a seat cushion, which can be heated up as well as cooled down using special hot and cold pads. 

To protect the environment, our seat cushion is produced from recycled plastic and our warmers and pads are reusable and long lasting to ensure sustainability throughout the whole product line.

Posted by: Aaron Gourley 

RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

6 emojis To Describe A New Trend In Football Promotions

Thu 22nd Jun 2017 | Marketing & PR

The following is a guest article by the CEO of DiscountIF, Lewis Holland. I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs...

Arsenal Partner With Universal Pictures

Fri 16th Jun 2017 | Marketing & PR

Arsenal Football Club has partnered with Universal Pictures to help promote a number of upcoming film releases, including Illumination’s Despicable Me 3. The partnership will provide Universal...

No way Jose! Mourinho is boss from hell according to UK workforce

Thu 1st Jun 2017 | Marketing & PR

Jose Mourinho may have ended the season with two major trophies following last week's Europa League Final win, but his management style has divided opinion amongst fans and the media throughout the...

Nike launches Ordem V ball for 2017/18 Premier League season

Thu 1st Jun 2017 | Marketing & PR

The 2017/18 season will feature the introduction of the Nike Ordem V, marking Nike’s 17th season as the official ball supplier for the Premier League. See: How Nike's Premier League balls have...