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FA ends £4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. 

At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies starting from the end of the 2016-17 season.

The decision was made following a three-month review of The FA’s approach to it as a governing body taking betting sponsorship, whilst being responsible for the regulation of sports betting within the sport's rules.

As a consequence, The FA has mutually agreed with Ladbrokes that its current partnership will be terminated from June 2017.

The FA will continue to work with betting companies, including Ladbrokes, as they play a key role in sharing information on suspect betting patterns and so help in regulating the game.

Martin Glenn, chief executive of The FA, said: “We would like to thank Ladbrokes for both being a valued partner over the last year and for their professionalism and understanding about our change of policy around gambling.”

Jim Mullen, CEO of Ladbrokes Coral, said: “We understand The FA's decision regarding their commercial partnerships on gambling.

“Football is a passion of ours, and our customers, and we remain committed to working with The FA to ensure the integrity and trust of the sport is maintained for the fans of the game and the millions of customers who enjoy betting on it week in and week out."

Image: Action Images via Reuters / Lee Smith 

Posted by: Kev Howland 

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