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FC Bayern Join Forces With Siemens

Wed 5th Jul 2017 | Marketing & PR

FC Bayern Munich has agreed to join forces with Siemens who will become the club’s “Performance Partner” from the start of the new season.

The three-year partnership was announced on Monday 3 July 2017 at a press conference at Siemens headquarters in Munich.

FC Bayern Munich’s Allianz Arena and Audi Dome are already equipped with a large number of Siemens solutions. At the start of the new season, the two partners intend to work together on concrete, forward-looking solutions, technologies and digital products.

Plans call for increasing the share of Siemens systems in and around the Allianz Arena as well as at the offices and training facilities on Säbener Strasse in Munich.

In particular, software and cloud-based services in the areas of power engineering, building technology, safety and security technologies as well as intelligent mobility solutions for local public transportation and traffic management systems will play a major role in the collaboration.

“Two Bavarian champions that belong together are now joining forces,” said, FC Bayern AG Executive Board Chairman Karl-Heinz Rummenigge.

“I’d like to warmly welcome Siemens to FC Bayern and express my appreciation in advance for the company’s commitment and trust. We’re eagerly looking forward to this partnership – a partnership that’s important for us,”

Uli Hoeneß, AG Supervisory Board Chairman and FC Bayern e.V. President, added: “Siemens and FC Bayern are global players. So the collaboration we’re now launching is a logical and attractive step.

“The fact that it also includes our ambitious basketball players is an additional sign of Siemens’ tremendous trust in the partnership between these two strong brands.

“We’d like to sincerely thank the people at Siemens who are responsible for making it all happen.”

“Our technologies and knowledge of digitalisation will enable us to help the club further increase its success both nationally and internationally since modern, high-performance sports require high-performance technologies,” said Siemens AG President and CEO Joe Kaeser.

“Siemens and FC Bayern share a passion for performance and quality. At FC Bayern, it’s all about athletic excellence. At Siemens, it’s all about engineering excellence,”

Siemens will bring into play its full range of expertise and innovative power in the areas of electrification, automation and digitalization for the benefit of FC Bayern and its fans.

By deploying the right combination of people, technology and digital services, the company will enable the club to generate genuine added value in the areas of building automation, fire protection and security.

“Cooperating with FC Bayern Football and Basketball will give us the opportunity to make both ‘Ingenuity for life’ and our technologies – which athletes, fans and the general public encounter on a daily basis – come alive for people all around the world,” said, Roland Busch, Chief Technology Officer and member of the Managing Board of Siemens AG. 

For a three-year period beginning on 1 July 2017, Siemens Healthineers, the separately managed healthcare business of Siemens AG, will also be an official partner and the exclusive healthcare technology partner of FC Bayern Munich.

Siemens Healthineers will, among other things, equip FC Bayern’s training facilities and the Allianz Arena with the most advanced healthcare solutions in order to support player health and convalescence in medical examinations, through prophylactic screenings and in cases of acute injury.

The imaging systems used to examine FC Bayern players will be supplied by Siemens Healthineers.

Posted by: Aaron Gourley 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk


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