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AS Roma team up with Hugo Boss

Thu 5th Oct 2017 | Football Sponsorship

AS Roma has confirmed that German fashion house HUGO BOSS has become the club’s official fashion partner.

The two organisations have agreed a two-year partnership, which will see HUGO BOSS outfit the club’s players, coaches, management and technical staff with formal suits and a range of casual-wear looks.

The squad will wear BOSS at all official club events during the 2017-18 Serie A campaign, including in European competitions.

HUGO BOSS shares the same characteristics of charisma, dynamism and precision as Roma, three-time Italian champions and current Champions League participants, and will offer its tailoring expertise to add style, elegance and comfort to the team’s image on and off the pitch.

“AS Roma is an outstanding team with exceptional players and an excellent partner for our brand,” said Volker Herre, Managing Director (Southern Europe) at HUGO BOSS. “We are delighted to be outfitting one of the world’s most famous clubs with exclusive looks.”

AS Roma chief marketing officer Luca Danovaro added: “It is an honour to associate our name with a brand of undisputed prestige and international standing. What unites us are values such as innovation, accuracy and the pursuit of excellence. We are very happy to have HUGO BOSS as our new partner.”

A new range, created exclusively for the team, includes a three-piece blue suit worn with a shirt and tie from the “Create Your Look” line, the collection favoured by sports stars that offers options in a variety of styles to create the perfect look for any body shape.

For the winter months, an additional coat and knitwear will also be provided.

The blue suit that HUGO BOSS has selected for Roma players will be available in BOSS stores in Rome, Milan, Florence and Verona.

Roma are the latest world-renowned club to join forces with HUGO BOSS: the club currently has agreements with the likes of Real Madrid, Paris Saint-Germain, Bayern Munich and Spartak Moscow.


Posted by: Kev Howland 

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