Emirates eager to extend Arsenal deal
Mon 16th Aug 2010 | Football Sponsorship
Emirates Airlines is interested in renewing its current arrangement with English Arsenal Football Club, Arabian Business reports. The current deal worth GBP 100 million includes the rights to shirt sponsorship and naming of the stadium runs and through to 2021.
The executive vice chairman of Emirates Airlines, Sir Maurice Flanagan, said: “The sponsorship deal will run until 2021 and will doubtless be renewed. We are very happy with it. For Emirates it is an extremely cost-effective way of maintaining worldwide exposure for brand Emirates. Our sponsorship deal with Arsenal is spread over a number of years,” he added. “Annually it comes to around $8m, a fantastic bargain. We measure the ROI [return on investment] in terms of the worldwide value of the television exposure, using well-established criteria, incorporating all our markets. The starting point of our sponsorship of the Arsenal shirt and stadium is that Arsenal are among the top two or three clubs in the English Premier League and so their matches attract world-wide attention. The coverage which they receive is global, which of course accounts for the Gulf market where their matches are widely viewed.”
The brand has benefited greatly from the association with Arsenal in a global scale.
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