Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Arsenal Appoints Helios To Lead The Way Into China

Fri 5th Feb 2010 | Marketing & PR

Global sports marketing firm Helios has been appointed to handle several major initiatives that will establish Arsenal football club as a major force in China

North London-based Arsenal Football Club has selected Helios Partners to provide marketing expertise and consulting services as they aim to dramatically expand their presence and fan base in China.

Included within the scope of services for Helios will be local partner management, the development of a commercial marketing strategy and a broad range of other activities that are part of Helios’ China Playbook - the comprehensive tactical plan devised to ensure long-term success for sports properties within the China market.

“We are very pleased to have one of the world’s leading agencies working on our behalf in China,” said Tom Fox, Arsenal’s Chief Commercial Officer. “Helios provides the on-the-ground capabilities and depth of experience within China that we need to build the support and passion for Arsenal Football Club.”

Helios adds this appointment to a growing list of football-related consulting engagements, including their past role as the marketing agency for FIFA’s 2007 Women’s World Cup, and their current management of Russia’s bid to secure host nation status for the 2018 or 2022 World Cup. As part of their services for Arsenal, Helios will oversee the development of youth-oriented grassroots initiatives throughout the country, including a programme that will serve as an extension of the Arsenal Soccer School.

“Arsenal understands the importance of a long-term commitment to China, and this is exactly how it is done,” said Chris Renner, President of Helios China, whose previous activity includes the development of the Chinese Football Association’s Team China programme. “We are thrilled to be a part of this effort to bring one of the world’s most recognisable sports brands to the world’s most populous country.”

The Helios China Playbook includes strategic initiatives that take full advantage of all opportunities, including those related to media, merchandising, apparel and promotional activities. This broad approach serves to grow both the participation in the sport and affinity for the brand by ensuring all elements work in concert.

With offices in Atlanta, Beijing, London, Paris, and Zurich, Helios delivers high-quality sports consulting services to a wide range of global corporate sponsors, sports properties and cities seeking to host major international sports events. Most recently, Helios played a major role in helping the sport of golf return to the Olympic Games after an absence of 105 years.

(photo from Arsenalpics.com)

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

ATPI Becomes Official Tour Partner For Playon's At Soccer Sevens Tournament

Wed 24th May 2017 | Marketing & PR

Global sports travel management agency ATPI Sports Events, part of the ATPI Group, has been appointed to manage the travel arrangements for Playon’s team participating in the 2017 Soccer Sevens....

Nissan Kicks Off New UEFA Champions League Campaign

Mon 22nd May 2017 | Marketing & PR

Nissan kicks off a new campaign today that offers UK fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3 rd June 2017 with David Ginola. The #GetThereWithGinola...

New World Record Set In Returfing Of FIFA 2022 World Cup Qatar Pitch

Mon 22nd May 2017 | Marketing & PR

Global pitch specialists SIS Pitches have helped to set a new world record in returfing the football pitch at Qatar’s Khalifa International Stadium. An impressive 7,885m2 of turf was installed...

Learn How to Improve Your Teamís Mental Performance in 2 Days

Fri 19th May 2017 | Marketing & PR

Have you considered the impact the mental side of the game has on you, your players, their performance and ultimately your team’s results? As players, coaches and managers alike come under...