Old Firm and Audi sign deal
Thu 19th Aug 2010 | Football Sponsorship
The Lomond Audi Group, which owns the Glasgow Audi, Edinburgh Audi, Stirling Audi and Ayr Audi, has signed a GBP 3 million sponsorship deal with the Scottish football clubs Celtic and Rangers. The sponsorship will lead to a fleet of new cars for the players, management and back room staff of the two clubs.
Lomond Audi Group's Sales and Marketing Director Derek Clelland said: "Our sponsorship of Celtic and Rangers is a great opportunity for Lomond Audi to enhance awareness of our centres in Glasgow, Edinburgh, Stirling and Ayr and fits with our objective to promote the Audi brand throughout Scotland. Audi is a premium brand with considerable sporting pedigree and is already heavily associated with leading football clubs such as Manchester United and Bayern Munich. Consequently Lomond Audi's partnership with Scotland's two premier teams is a great fit and creates the commercial opportunity to increase the number of new and used cars we sell in Scotland".
Martin Bain, the Rangers Chief Executive said, "Lomond Audi has established a well-earned reputation of excellence and we are delighted to welcome them to our sponsorship portfolio as the Club's official vehicle supplier. Lomond Audi are investing heavily in their brand, utilising the power of football and Rangers and I am confident our association will benefit both parties. This club prides itself on developing long and fruitful partnerships and we look forward to a prosperous and mutually beneficial relationship."
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