Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

ITV escapes punishment for World Cup blunder

Tue 24th Aug 2010 | Television & Broadcasting

ITV has escaped censure from Ofcom over the World Cup gaffe that saw viewers being shown a car advert instead of Steven Gerrard’s goal against the USA.

ITV has explained that a wrong button was pressed and an advert for Hyundai cars, one of the station's two multimillion sponsors for its coverage of the tournament, was shown instead.

Despite 823 complaints about the interruption to ITV1’s HD coverage of England's World Cup opener, Ofcom accepted that the incident was an ‘unfortunate error’.

About 1.5m viewers were affected by the mistake and ITV said that it was human error at the broadcaster's transmission provider Technicolor that saw the 21-second being shown over Gerrard’s goal.

However, Ofcom ruled that ITV had taken the necessary steps to try and prevent the mistake happening again by carrying out an operational review.

A report from Ofcom read: ‘Following the incident, ITV explained that while it could not identify what led to the human error, it had hired external consultants to critically review its operational procedures with Technicolor and would be introducing extra precautions to prevent further such incidents.’

‘Ofcom is also aware that following the match, both ITV and Technicolor apologised for the incident. Ofcom accepts that the incident was an unfortunate error and ITV made no commercial gain from it,’ explained the report.


If you have any football business related news stories you’d like to share then please contact us –agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Sky Sports wins live EFL rights, will stream midweek games after new 600m TV deal

Tue 12th Sep 2017 | Television & Broadcasting

Sky Sports has strengthened its position as the home of football with a new deal to show live coverage of the EFL until 2024, offering Sky customers more matches and more ways to watch than ever...

Sky Search For 'Next Jamie Vardy'

Tue 22nd Aug 2017 | Television & Broadcasting

A documentary based on the search for the next Jamie Vardy will be shown on Sky from September. The Leicester City and England star's story is well-known, rising from non-league football with...

Premier League awarded anti-piracy Blocking Order

Thu 27th Jul 2017 | Television & Broadcasting

As part of its biggest ever crackdown on the illegal streaming of its content, the Premier League has obtained a High Court Order that will require UK Internet Service Providers (ISPs) to block...

MUTV Launched Online In UK and Ireland

Tue 11th Jul 2017 | Television & Broadcasting

Manchester United’s official television network, MUTV, is now available to all supporters in the UK and Ireland, via a new streaming service. The newly launched service at mutv.com will be...