Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Premier League continues to attract significant out-of-home audience

Tue 24th Aug 2010 | Television & Broadcasting

Over a third of British adults aged 18 to 34 are planning to watch this season's English Premier League on TV outside of their own home, according to research from YouGov/SMG Insight.

Just under a quarter (23 per cent) of viewers aged 18 to 34 plan to watch the football matches at a pub or club, whilst 11 per cent of respondents are most likely to go round to a friend’s house to watch a game. Only 51 per cent of 18-24 year olds intend to watch Premier League matches at home.

In contrast, a significant proportion of British adults aged 45 and over will watch the majority of games at home. Only seven per cent of over 45s will go to the pub to watch Premier League matches, whilst 84 per cent will watch the games in the comfort of their own home.

Frank Saez, founder and Managing Director of SMG Insight, said: “The age group of 18 to 34 year olds is an extremely important group of viewers to advertisers and sponsors. They are the first to have the latest gadgets and less likely to have developed brand loyalties.

"Yet out-of-home viewing in many cases is still considered to be value-added beyond traditional TV ratings. Our international consumer panel provides us with the ability to monitor out-of-home sports viewing with precision on a regular basis. This study is the first of several viewing studies planned for this season.”

The research is the first of a series of studies aimed at understanding the out-of-home viewing audience amongst sports fans.

 

If you have any football business related news stories you’d like to share then please contact us –agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Premier League awarded anti-piracy Blocking Order

Thu 27th Jul 2017 | Television & Broadcasting

As part of its biggest ever crackdown on the illegal streaming of its content, the Premier League has obtained a High Court Order that will require UK Internet Service Providers (ISPs) to block...

MUTV Launched Online In UK and Ireland

Tue 11th Jul 2017 | Television & Broadcasting

Manchester United’s official television network, MUTV, is now available to all supporters in the UK and Ireland, via a new streaming service. The newly launched service at mutv.com will be...

EFL Puts Broadcast Rights Up For Tender

Fri 9th Jun 2017 | Television & Broadcasting

The EFL has announced plans to place its domestic broadcasting rights up for tender. The decision, taken at its 2017 summer conference, not to exercise the option to extend the current domestic...

Season Ticket Better Value Than TV Subscription

Mon 5th Jun 2017 | Television & Broadcasting

A subscription to both Sky Sports and BT Sport costs more than a season ticket at 19 of the Premier League’s 20 football clubs in the season just gone. Research suggests football fans could get...