Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Liverpool FC sponsors would love 'Asian' owners

Fri 27th Aug 2010 | Clubs Ownership

Liverpool Football Club’s new sponsor Standard Chartered has said it would “love” the club to be taken over by an Asian investor.

American owners Tom Hicks and George Gillett are looking for a buyer for Liverpool and several Asian groups, including Hong Kong’s QSL Sports and India’s Sahara were linked with the club before pulling out.

UK-based Standard Charter, which gets more than three-quarters of its profit from Asia, began a four-year shirt sponsorship deal with Liverpool on July 1.

Gavin Laws, the company’s group head of corporate affairs, said that an Asian owner would be “fantastic for us” and added: “We would love to have an owner who recognised the markets we operate in.” 

Laws believes the company is already getting value for money from its first sponsorship of a sports team.

“To try and buy the airtime we got from just the opening game against Arsenal across the world would have cost me at least what we’re paying for four years,” he continued.

 

 

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

 

 

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Chinese company 5USport buy stake in Northampton Town

Mon 26th Jun 2017 | Clubs Ownership

Northampton Town Football Club have announced a new partnership with 5USport, a Sports Development and Education Company based in Guangzhou, China. As part of this partnership and following approval...

Leyton Orient purchased by business consortium headed by Nigel Travis, a life-long fan of the club

Fri 23rd Jun 2017 | Clubs Ownership

Leyton Orient Football Club has announced that it has been purchased by a business consortium Eagle Investments 2017 Limited, headed by British-born Nigel Travis, 67, the Chairman and CEO of Dunkin'...

Massimo Cellino Leaves Leeds After Takeover

Wed 24th May 2017 | Clubs Ownership

Andrea Radrizzani has completed his takeover of Leeds United after purchasing Massimo Cellino’s 50% stake in the club. Radrizzani, who purchased 50% of the club in January, has acquired the...

EFL Approve Chinese Investment At Reading

Wed 17th May 2017 | Clubs Ownership

EFL approval granted as Chinese investors Dai Yongge and Dai Xiu Li take majority shareholding of club. Reading Football Club has confirmed Chinese brother and sister, Dai Yongge and Dai Xiu Li, have...