Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Adidas Sponsors Soccerex Football Festival

Tue 21st Sep 2010 | Football Industry Events

Soccerex, the Global Leader for the Business of Football, has confirmed a new multi-year sponsorship deal with the leading sports manufacturer Adidas. The agreement will see Adidas become the Official Partner of the Soccerex Football Festival for the next four years and will provide a fantastic platform for Adidas to utilise on the build up to the FIFA World Cup 2014 in Brazil. The Soccerex Football Festival is a 2 day event as part of this year’s Soccerex Global Convention, 20-24 November, Rio de Janeiro.

Claus-Peter Mayer, Vice-President, Global Sport Marketing Football, Adidas commented: “Adidas, the number 1 in global football, is very satisfied and delighted in becoming Official Partner of the Soccerex Football Festival for the next four years. The agreement with Soccerex, the Global Leader for the Business of Football, will provide Adidas with a strategic platform to utilize on the build up to the FIFA World Cup 2014 in Brazil. With this agreement we benefit from a natural bridge between the FIFA WC 2010 in South Africa and the FIFA WC 2014 in Brazil. We are looking forward to activate the Soccerex Football Festival with Football content, Ambassadors and grass root elements.

The Football Festival combines colourful local entertainment with a range of football festivities including a Youth Football Tournament, Freestylers and the main attraction, an International Tournament featuring legends of the game.

In its six-year history, the Soccerex Football Festival has moved from Jumeirah Beach in Dubai to the Nelson Mandela Square in South Africa. Over the next four years the Soccerex Football Festival will be staged on the world-famous Copacabana Beach in Rio de Janeiro.

Soccerex Head of Sponsorship and Partnerships, Daniel Paiser, said; “ We are delighted that Adidas have chosen to partner the Soccerex Football Festival and would like to welcome them into the Soccerex family” Adidas are one of the leaders in their sector and we are extremely excited and honoured to be working alongside such a brand for the next 4 years. We are looking forward to playing an important role in Adidas’s activation programme in Brazil ahead of the 2014 WC.”

In recent years the festival has attracted legendary players including Eric Cantona, Aldair, Leonardo, Bryan Robson, Ruud Gullit, George Weah, Ossie Ardiles, John Barnes, Lucas Radebe and Ronald de Boer. Teams for the 2010 Legends Tournament will include Brazil, Argentina, England and the current champions Holland.

The Soccerex Global Convention (20-24 November 2010) will consist of an in-depth conference schedule, packed exhibition, a large range of networking and two-day Football Festival all taking place in the Forte de Copacabana, Copacabana beach and Sugar Loaf Mountain, Rio de Janeiro.

For further information about this event please call +44 (0)208742 7100 or visit www.soccerex.com/global.


Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Finalists Announced For 2017 Northwest Football Awards

Mon 25th Sep 2017 | Football Industry Events

The finalists for the 2017 Northwest Football Awards have been announced, as the awards mark its tenth year of recognising the good, the great and the un-sung of the beautiful game in the region. All...

The Best FIFA Football Awards 2017 finalists announced

Fri 22nd Sep 2017 | Football Industry Events

The finalists for The Best FIFA Football Awards™ were announced today at a special media event held in London with FIFA Legends Andriy Shevchenko, Peter Shilton, Jay Jay Okocha, Alex Scott and...

The Fan Engagement Conference Round-Up

Mon 18th Sep 2017 | Football Industry Events

Premier Sports Network 's Fan Engagement Conference on September 7 attracted the key international influencers from across the sector for a day of relaxed but informative debate and networking that...

Arena Seating Nominated for Football Business Award 2017

Tue 12th Sep 2017 | Football Industry Events

Arena Seating, part of Arena Group UK & Europe, has been helping clubs of all sizes to improve their facilities for over 50 years, has been nominated for ‘Best Business Serving Football...