Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

South Africa must build on World Cup 'legacy'

Tue 28th Sep 2010 | Money & Finance

South Africa must work hard to build on its successful hosting of the soccer World Cup if it is to secure long-term benefits from the event, the country's tourism minister said last week.

Confounding the pessimists, South Africa won high praise for its handling of the football finals in June and July, delivering first-class transport and infrastructure, stadiums full of spectators and an atmosphere largely free of crime.

Tourist visits rose - if not by as much as some were forecasting - with total foreign arrivals expected to exceed 10 million this year, up from 9.6 million in 2009, Tourism Minister Marthinus Van Schalkwyk said. But work still needs to be done.

"This was not an end in itself, it was only a building block," Van Schalkwyk told members of Europe's tourism and sports industry at an event in Brussels on 23 September.

"We proved that developing countries can do it, but we have to take it forward," he said, pointing out that South Africa was in the process of bidding for several other major international sporting and political events to sustain its momentum.

"After the World Cup, it is all about momentum," he said.

Since the end of apartheid in 1994, and particularly over the past decade, tourism has become a mainstay of South Africa's economy, contributing just under 9% to gross domestic product, or around $25 billion a year.

Van Schalkwyk said he expected that figure to rise above 10% in the coming years, with 13 million tourists visiting by 2015 - in a country with a population of 49 million.

"In developing countries, tourism is an absolutely vital part of our economies," he said.

VISA card payments way up

For South Africa, retaining its tourism appeal will depend in large part on maintaining political stability and tackling violent crime, which has been a major drawback - the country has long been regarded as one of the world's most dangerous.

Widespread strikes and worker protests in recent weeks have taken some of the shine off the positive impact from the World Cup, but figures also show violent crime rates falling.

Van Schalkwyk would not be drawn on the impact hosting the World Cup was likely to have had on GDP this year, saying a government report on the issue was to be released shortly.

But figures compiled by credit card company Visa - one of the sponsors of the soccer finals - showed spending rose by more than 80% during the month-long event.

Between 11 June and 11 July, Visa payment card expenditure totalled $258.4 million, the company said in a report issued on Thursday, up from $141.9 million in the same period of 2009 - an 82% increase.

Since spending in 2009 may have been subdued by the global financial crisis - lowering the base and therefore inflating the 2010 increase - Visa carried out a further study controlling for that impact and still found a 57% increase in credit card spending during the World Cup.

The biggest spenders were American and British visitors, with the bulk of money spent on retail (26%), accommodation (12%) and restaurants (6%).

(source: EurActiv with Reuters.)

 

 

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

 

 

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

How Football Clubs Source Their Revenue

Thu 22nd Jun 2017 | Money & Finance

It will come as a surprise to no one that football is big business these days. Although players’ wages – especially at the top teams – have increased remarkably, the clubs can pay...

“Why Does Your Club Offer Discounts?” 5 Responses

Tue 6th Jun 2017 | Money & Finance

Following my article last week on the 3 observations about discounts offered on football clubs’ merchandise stores ; I wanted to share some more insight in to the merchandise space. I’ve...

West Ham United announce record season ticket renewals

Thu 1st Jun 2017 | Money & Finance

West Ham United have announced a club record number of season ticket renewals for the 2017/18 Premier League campaign. At Wednesday's 5pm deadline, over 90% of the 52,000 season ticket holders at...

Footballers, their cars, and how many minutes of play it takes to pay for them

Thu 1st Jun 2017 | Money & Finance

Online used car dealership Carspring have researched the vehicles driven by more than 250 of the world’s leading football players. With this information, along with the estimated salaries of...