Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Rooney dropped by Coca-Cola

Mon 4th Oct 2010 | Football Sponsorship

Wayne Rooney sponsorship deal with soft drinks giant Coca-Cola has been terminated by the company’s top executives.

Rooney has been dropped from the Coke Zero advertising campaign after high-level executives in the US branded him “disgusting” following allegations against his private life.

The Manchester United and England striker’s face was set to appear on cans and bottles in a multi-million-pound campaign to run from now until 2011. It is alleged by UK tabloid newspapers that Rooney slept with prostitutes while his wife, Coleen, was pregnant.

An official statement from the soft drinks manufacturer said: "Last month we amended our marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.

"Our relationship with Wayne Rooney is ongoing. We are currently working with Wayne on Coke Zero Street Striker – an award-winning programme which, over the past three years, has encouraged thousands of young people to get involved in football."

 “Coca-Cola is a family-friendly company and Wayne Rooney was brought on board to appeal to young people, specifically young men and teenage boys.” Rooney is believed to earn £600,000 from his Coca-Cola endorsement”.

However, Rooney has the support of both Nike and EA Sports who released statements. saying "This is a private matter for Wayne and his family and we have no further comment to make at this time. We have worked with Wayne for seven years and he continues to be a Nike athlete."

An EA Sports spokesman said: "This is a personal matter and we respect Wayne and his family's privacy. We have worked together for six years and Wayne continues to represent EA Sports. We will be making no further comment at this time."

Rooney will lose around £600,000 per year by being dropped from the Coca-Cola deal.

 

 

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...

Hull City Announce Ground-Breaking WWF Partnership

Thu 22nd Jun 2017 | Football Sponsorship

Hull City Tigers have announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities. This first of its kind, 3-year partnership, will see the club...

AFC Bournemouth Name M88 As Official Shirt Sponsor

Wed 21st Jun 2017 | Football Sponsorship

AFC Bournemouth has announced a 2-year partnership with M88 as their official shirt sponsor. The M88 logo will be featured on the front of the Cherries’ shirt throughout the partnership, and the...

Manchester City Signs Betting Partnersip With Kai-Fa Yule K8.com

Wed 21st Jun 2017 | Football Sponsorship

Online gaming company Kai-Fa Yule K8.com has been announced as Manchester City’s Official Betting Partner in Asia. K8.com joins the club in a multi-year partnership that will commence at the...