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Rooney dropped by Coca-Cola

Mon 4th Oct 2010 | Football Sponsorship

Wayne Rooney sponsorship deal with soft drinks giant Coca-Cola has been terminated by the company’s top executives.

Rooney has been dropped from the Coke Zero advertising campaign after high-level executives in the US branded him “disgusting” following allegations against his private life.

The Manchester United and England striker’s face was set to appear on cans and bottles in a multi-million-pound campaign to run from now until 2011. It is alleged by UK tabloid newspapers that Rooney slept with prostitutes while his wife, Coleen, was pregnant.

An official statement from the soft drinks manufacturer said: "Last month we amended our marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.

"Our relationship with Wayne Rooney is ongoing. We are currently working with Wayne on Coke Zero Street Striker – an award-winning programme which, over the past three years, has encouraged thousands of young people to get involved in football."

 “Coca-Cola is a family-friendly company and Wayne Rooney was brought on board to appeal to young people, specifically young men and teenage boys.” Rooney is believed to earn £600,000 from his Coca-Cola endorsement”.

However, Rooney has the support of both Nike and EA Sports who released statements. saying "This is a private matter for Wayne and his family and we have no further comment to make at this time. We have worked with Wayne for seven years and he continues to be a Nike athlete."

An EA Sports spokesman said: "This is a personal matter and we respect Wayne and his family's privacy. We have worked together for six years and Wayne continues to represent EA Sports. We will be making no further comment at this time."

Rooney will lose around £600,000 per year by being dropped from the Coca-Cola deal.

 

 

 

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