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Shrewsbury Town Kick it Out as weeks of action commence

Tue 12th Oct 2010 | Football Industry Events

This month Shrewsbury Town  will be celebrating equality and diversity in football by supporting Kick It Out’s “One Game, One Community” weeks of action campaign which take place from 14-26 October.

As well as with the professional clubs Kick It Out, football’s equality and inclusion campaign, will be working with community groups, grass roots clubs, schools, colleges and places of worship to encourage all football fans to get involved in events, activities and celebrations in their local area.

Here at Shrewsbury Town we are dedicating our fixture against Lincoln City on 16th October as our day of action in support of the campaign, and we will be organising the following match day activities: 

Players from our team will wear special, signed, One Game One Community t shirts during pre-match warm up.  These will be thrown into parts of the crowd.

The One Game One Community flags will be displayed as the players enter the field before kick off.  Local school children will be the flag bearers.  All staff will wear promotional stickers.

The Kick it Out message will be featured in the club match programme, the club website and throughout match day through announcements.

Local primary and secondary schools, colleges and youth clubs are engaged in football competitions linked with the Kick it Out project

Lionel Ainsworth is one of a number of specially selected ambassadors for this year’s initiative and has pledged his support by saying:


“It is very important that football matches are enjoyable for all supporters to come to.  New supporters in their first experience should not be subjected to racist or other taunts of players or other fans.  I am honoured to have been asked to be an ambassador for the Kick It Out project at Shrewsbury Town.  I was an ambassador at Huddersfield Town too. The message needs to be spread through all levels of football from kids right through to the professional game, all over the world. As long as I am involved in football I will always be an ambassador of equality and diversity.”

Shrewsbury Town Chairman, Roland Wycherley echoed this by adding: “Lionel has clearly expressed the message that we all at Shrewsbury Town support.  This is a family club and we have been awarded the League Two Family Club of the Year for the past two seasons. We embrace equality and diversity throughout our club and in our dealings with our supporters. There is no place for racism or other forms of discrimination in football, or any sport”

Lord Herman Ouseley, Chair of Kick It Out said:

“Collectively, we continue to make strides in the fight for equality across the game. Clubs, however, have a unique power to act as the catalyst for this progress.

The One Game, One Community weeks of action illustrates this perfectly, as clubs, along with players and fans, combine to send out the strongest message that football is our game, and there to be enjoyed by everyone.”

The unified support of the campaign will be replicated across the continent too as the Football Against Racism in Europe (FARE) network will ensure Champions League and Europa League fixtures communicate the message that discrimination and intimidation will not be tolerated within the game.

The One Game, One Community weeks of action is backed by football’s governing bodies and is the largest sporting initiative of its kind worldwide. 


To find out how you can get involved, or to learn about activities and events taking place near you, visit www.kickitout.org



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