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Manchester City hit as global brand plans stall

Tue 12th Oct 2010 | Football Club Management

Manchester City Football Club has suffered a dent to its ambitions to become one of the biggest football brands in the world, following the departure of its chief marketing officer, David Pullan according to Marketing Magazine.

Pullan, who left last week, had only been in the role for about 18 months. He was appointed in March 2009 as the club looked to grow its client base under the stewardship of Abu Dhabi United and its multi-millionaire owner Sheikh Mansour bin Zayed Al Nahyan.

Manchester City declined to comment on his departure, other than to confirm the club is looking for a replacement. However, a source close to Marketing Magazine claimed Pullan’s chief marketing officer role could be split into two.

Pullan reported directly to chief executive Garry Cook. Chris Kay, a former executive at ad agency Fallon, is still with the club as head of marketing and is the leading internal candidate to replace him.

In January, chief executive Cook claimed that Manchester City is ‘without doubt going to be the biggest and best football club in the world’.

 

 

 

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