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Match Officials Governing body seeks new partners

Wed 10th Feb 2010 | Football Sponsorship

The Professional Games Match Officials (PGMO), the body responsible for providing and managing all professional match officials in English football, is inviting organisations to become their new Principal Partner for three seasons beginning from 2010/11.

Prospective partners will have the opportunity to sponsor the officials in all three major English football governing bodies – the Premier League, The FA and the Football League.

In total the partnership will give access to 2,000 professional football matches with an estimated cumulative global TV audience in excess of three billion.

The partnership would deliver a range of promotional rights, including shirt sleeve and training wear branding on all professional match referees, assistant referees and fourth officials.

The deal also offers branding and accreditation on all publicity material and the PGMO and all governing body websites.

Former referee Mike Riley, who was recently appointed general manager of PGMO, said, ‘Both of our previous partners, Emirates and Air Asia, gained valuable exposure across the globe as a result of the sponsorship, and this is an excellent opportunity for a brand to align itself with.’

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