Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Chelsea sign long term deal with Adidas

Mon 25th Oct 2010 | Football Sponsorship

The new multi-million pound eight year deal will include the rights to official kit and merchandise and other promotional opportunities, on pitch-side LED hoardings and in the match programme.

Although no official figures for the deal have been given the Daily Telegraph estimated that the deal is worth around £160m one of the largest in football.

Ron Gourlay, Chelsea Football Club's chief executive, said: "Both organisations are highly ambitious and want to continue in partnership to develop globally and for us, grow in our key market territories across Asia and North America.

"[The] deal reaffirms Adidas' belief in the club's growing status in world football."

Herbet Hainer, Adidas chief executive officer, added, "Both Adidas and Chelsea have a long and proud heritage in football and we're delighted to continue our working relationship with one of Europe's elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grass roots initiatives in the UK and around the globe."

 

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nilox become Inter's Electric Mobility Official Partner

Thu 12th Oct 2017 | Football Sponsorship

FC Internazionale Milano and the Italian outdoor sports technology brand Nilox announce that a partnership has been signed for the 2017-18 season. Nilox are the first Electric Mobility Official...

Birmingham City announce Cure Leukaemia as charity partner

Wed 11th Oct 2017 | Football Sponsorship

Birmingham City Football Club have confirmed Cure Leukaemia as their charity partner for the 2017/18 season. The partnership was announced at Glynn Purnell’s Friday Night Kitchen at the VOX....

Arsenal welcomes KONAMI as official partner

Wed 11th Oct 2017 | Football Sponsorship

We are pleased to announce that Konami Digital Entertainment B.V. (KONAMI) have become an official partner of the club. The agreement builds on the success of last year’s in-game license...

AS Roma team up with Hugo Boss

Thu 5th Oct 2017 | Football Sponsorship

AS Roma has confirmed that German fashion house HUGO BOSS has become the club’s official fashion partner. The two organisations have agreed a two-year partnership, which will see HUGO BOSS...