Chelsea sign long term deal with Adidas
Mon 25th Oct 2010 | Football Sponsorship
The new multi-million pound eight year deal will include the rights to official kit and merchandise and other promotional opportunities, on pitch-side LED hoardings and in the match programme.
Although no official figures for the deal have been given the Daily Telegraph estimated that the deal is worth around £160m one of the largest in football.
Ron Gourlay, Chelsea Football Club's chief executive, said: "Both organisations are highly ambitious and want to continue in partnership to develop globally and for us, grow in our key market territories across Asia and North America.
"[The] deal reaffirms Adidas' belief in the club's growing status in world football."
Herbet Hainer, Adidas chief executive officer, added, "Both Adidas and Chelsea have a long and proud heritage in football and we're delighted to continue our working relationship with one of Europe's elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grass roots initiatives in the UK and around the globe."
- SUBSCRIBE TO THE F.C. BUSINESS RSS FEED
- BECOME A FAN OF F.C. BUSINESS ON FACEBOOK
- FOLLOW OUR TWEETS ON TWITTER
- LINKED IN TO FOOTBALL INDUSTRY PROFESSIONALS
Fri 17th Mar 2017 | Football Sponsorship
Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...
Fri 3rd Mar 2017 | Football Sponsorship
Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...
Thu 2nd Mar 2017 | Football Sponsorship
West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season. Albion players Darren Fletcher, Jonny Evans,...
Wed 1st Mar 2017 | Football Sponsorship
Manchester United and Aladdin Group have today announced a global partnership. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling...