Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

England team to show their support for 'England 2018'

Tue 26th Oct 2010 | Marketing & PR

The England football team will show their support for the country's 2018 World Cup bid by having the words "England 2018" branded across their warm-up tops in their match against France next month according to Brand Republic.

In preparation for FIFA’s decision on who will host the World Cup in 2018 on December the 2nd, the England team will sport the training tops at the friendly international match on 17 November at Wembley.

Morrisons, BA, BT, PricewaterhouseCoopers, and Umbro are the major sponsors of the bid, in which England are joint favourites with Russia.  It’s expected that none of the sponsors’ branding will appear on the warm-up tops. Instead it will simply read "England 2018".

The host nation will be announced on 2 December in Zurich, where David Beckham and prime minister David Cameron are expected to in attendance to support the bid.

At previous England internationals, branding from the 2018 sponsors has appeared around the stadium, including on flags.

The 2018 campaign has featured a major public campaign, including a designated 2018 website and activity on social media outlets, such as Facebook and Twitter.

It is thought the 2018 bid has attracted more than two million supporters since its inception.




If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

6 emojis To Describe A New Trend In Football Promotions

Thu 22nd Jun 2017 | Marketing & PR

The following is a guest article by the CEO of DiscountIF, Lewis Holland. I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs...

Sports The Ideal Platform To Fight Environmental Pollution

Mon 19th Jun 2017 | Marketing & PR

Why the sports and entertainment industry is the ideal platform to fight environmental pollution. A world without plastic is unimaginable. Packaging foils, carrying bags, Tupperware, bottles –...

Arsenal Partner With Universal Pictures

Fri 16th Jun 2017 | Marketing & PR

Arsenal Football Club has partnered with Universal Pictures to help promote a number of upcoming film releases, including Illumination’s Despicable Me 3. The partnership will provide Universal...

No way Jose! Mourinho is boss from hell according to UK workforce

Thu 1st Jun 2017 | Marketing & PR

Jose Mourinho may have ended the season with two major trophies following last week's Europa League Final win, but his management style has divided opinion amongst fans and the media throughout the...