The Football Association appoints new marketing chief
Mon 1st Nov 2010 | Football Club Management
The Football Association (FA) has appointed Adrian Wells as its new head of marketing.replacing Simon Freedman, who left the organisation in August to take up a role at mobile operator O2.
Wells, who has spent the last decade at fmcg giant Procter & Gamble, will be in charge of the promotion of the FA Cup, Wembley Stadium, FA Learning, Football Development and the England national teams
Wells will be tasked with promoting the England national team, which has still to find a sponsor to replace the Nationwide building society, which did not renew its annual £20m deal with the national side in July, following a disastrous World Cup.
Julian Eccles, the FA’s group director of marketing and communications, said: "The FA needs informed, vibrant and engaging marketing to reach a wider range of audiences, so I am delighted we have been able to appoint someone of Adrian’s calibre and track record to help us achieve this."
Wells said: "I am excited about joining The FA to combine my professional experience with my passion for football.
"The opportunity for The FA to reach out to new audiences through so many channels from grassroots to elite levels is one I am keen to develop."
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