VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

FA puts off equality push amid sex scandal

Thu 11th Feb 2010 | Marketing & PR

The FA and Kick It Out, which promotes equality and diversity in football, have postponed a campaign to tackle homophobia in the sport. The decision comes amid scandal involving members of the England team.

The work, created by Ogilvy, was due to be launched at Wembley Stadium tomorrow (Thursday). Leading figures from the football world and prominent members of the lesbian, gay, bisexual and transgender community were scheduled to speak at it.

The activity focuses on challenging foot­ball supporters who direct homophobic insults at players. It seeks to draw a parallel between this kind of behaviour and racial abuse, which has been Kick it Out's main focus since its campaign began in 1993.

The activity includes a hard-hitting viral ad which football clubs had agreed to show within their grounds and feature on their websites.

A spokesman for the FA denied the delay was related to recent sex scandal. ‘We've had to postpone the event to give us more time to work on a long-term strategy,' he said.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...

AFC Fylde Celebrate Train Like A Pro Return

Thu 9th Feb 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...

Liverpool Appoint New Marketing Director

Wed 8th Feb 2017 | Marketing & PR

Liverpool FC has appointed Markus Breglec in the newly created role of Marketing Director to develop and grow the club globally. Breglec joins Liverpool having held a senior position with consumer...