VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

The FA unveil new look Women's football league

Fri 19th Nov 2010 | Football Governance

The Football Association has unveiled the name and logo for the new semi-professional women’s football league that is launching in April 2011.

Having previously worked under the title of ‘The FA Women’s Super League’ since its formal announcement in March this year, it has been confirmed that, from today, the new league will be called The FA WSL.

The brand name and logo represents a new direction and feel for the elite league in women’s football.

Julian Eccles, Group Director for Marketing and Communications at The FA, said of the announcement: “We undertook an extensive process over the past six months that has led to The FA WSL name and accompanying logo unveiled today.

“The FA explored numerous names and branding routes, all based on solid research around the women’s game. The main aim in this brand research was to find something that the key target audience - 9-15 year old girls - identified with.”

The FA WSL logo and brand identity were developed by Corporate Edge, a leading branding agency responsible for creating brands including Travelodge, Aviva, Age UK and We are England for Commonwealth Games England.

Bridget Ruffell, Managing Partner at Corporate Edge, said: “This was a fantastic opportunity to develop an identity for a new league that could help to position women’s football as an exciting, skilful and contemporary game to watch and compete in.”

The FA’s ambition is to create a semi-professional and commercially sustainable league at the top of women’s football in this country. The FA want to ensure that England’s most talented players no longer have to move overseas to play competitive football.

The following clubs will be participating in The FA WSL:

Arsenal Ladies FC
Birmingham City Ladies FC
Bristol Academy Women’s FC
Chelsea Ladies FC
Doncaster Rovers Belles Ladies FC
Everton Ladies FC
Lincoln Ladies FC
Liverpool Ladies FC.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

The introduction of sin-bins among the topics to be discussed at IFAB's 131st AGM

Thu 2nd Mar 2017 | Football Governance

Greg Clarke will chair the Annual General Meeting (AGM) of the International Football Association Board (IFAB) at Wembley Stadium on Friday. England hosts the 131st meeting of the game’s...

FIFPro warning on two Malta clubs

Wed 1st Mar 2017 | Football Governance

FIFPro is advising players against joining two of the 12 clubs in Malta’s Premier League after evidence emerged of poor treatment of foreign footballers, including youngsters from Nigeria and...

Major Funding Boost For Grassroots Football

Wed 1st Feb 2017 | Football Governance

Underrepresented groups in grassroots football will soon have more teams to play in. The FA are investing £1.5m into the Grow the Game scheme – a programme that increases participation at...

Leeds United Owner Sanctioned By The FA

Thu 8th Dec 2016 | Football Governance

Leeds United and the club’s owner Massimo Cellino have each been fined £250,000 for breaching The FA’s Football Agent Regulations. The charges relate to the transaction involving the...