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England 2018 launch second phase of social media campaign

Tue 23rd Nov 2010 | IT & Technology

As the decision day to who will host the World Cup in 2018/2022 draws closer, England 2018 launched the second phase of its digital campaign this week.

Football fans on social networking site Facebook are being targeting through a peer-to-peer recruitment drive that has attracted more than 300,000 fans from 170 countries since launching in May.

Christian Lindman, social media planner at digital agency Jam, said the importance of attracting more fans was to make commercial sponsors feel that the bid's social media sites were valuable places for them to communicate their involvement direct to fans.

Jo Vertigan, England 2018 head of digital, said: "Social media has been a key element of the England 2018 digital strategy, ensuring fans from over 175 countries can find out about the bid, get involved and show their support."

The decision as to who will host the tournament is due to be held in Zurich on the 2 December. England 2018 face tough competition from Russia and know that the support and enthusiasm of fans will help to show the bid in a good light after the recent controversy surrounding the UK media..

 

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