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Manchester United sign global communications partner

Thu 9th Dec 2010 | Marketing & PR

Premier League club Manchester United has agreed an exclusive partnership with global telecommunications company Bharti airtel,.

The four-year partnership agreement is a first of its kind signed between Bharti airtel and Manchester United in the African continent.

Through the partnership United will support the airtel Allstars' search for young African football talent, while airtel customers will have the opportunity to win tickets to watch matches at Old Trafford, take part in coaching sessions and access exclusive United news and download highlights, ringtones and wallpapers through the airtel Live mobile portal.

Airtel will also be featured on ManUtd.com - the most visited club football website in the world.

In addition to the deal, every year airtel and Manchester United will run training sessions at the Manchester United Academy and there will be opportunity for customers to attend coaching sessions with United coaches in the region.

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