Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

World Cup gives ad spending a boost

Tue 21st Dec 2010 | Marketing & PR

A report compiled by the Advertising Association and the World Advertising Research Centre (WARC) has revealed UK advertising spend this year rose to its highest point since 2006, thanks to the World Cup.

The study forecasts UK ad spend for 2010 to be up 6.6% year on year – well ahead of the 5.4% predicted in September.

In the third quarter, total UK ad spend increased by 7.3% year on year, compared with predicted growth of 4.3.%.

Marketing around big national events such as the World Cup pushed advertising spend ahead of expectations this year, the report said.

The display advertising market was dominated by TV in the period from July to the end of September, with a 35.8% share. Overall, TV advertising was also the strongest performer in the period, posting growth of 15.8% – ahead of outdoor, with 12.4%, and online, with 11%.

However, growth in ad spend is expected to slow to 5% in the fourth quarter.

Total UK ad spend is expected to increase by just 2.3% in 2011, a slight increase on the 2% previously predicted, as January's VAT rise and public sector cuts create uncertainty among advertisers.

‘While UK ad spend has exceeded all expectations so far in 2010, it's wise to remain cautious when looking to next year,’ said Suzy Young, data editor at WARC.

‘We expect spend to increase just over 2% in 2011, but there are risks ahead – especially with government spending cuts and concerns about unemployment.’






If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk




Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...

AFC Fylde Celebrate Train Like A Pro Return

Thu 9th Feb 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...

Liverpool Appoint New Marketing Director

Wed 8th Feb 2017 | Marketing & PR

Liverpool FC has appointed Markus Breglec in the newly created role of Marketing Director to develop and grow the club globally. Breglec joins Liverpool having held a senior position with consumer...