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Waitrose extends Reading FC sponsorship

Wed 22nd Dec 2010 | Football Sponsorship

Reading Football Club have announce that Waitrose, the food shops of the John Lewis Partnership, have signed a further two-year sponsorship deal with the club.

The supermarket chain, currently in its third season of sponsoring Reading FC having first signed up to support the club in 2008, is the only food retailer in Britain to have this kind of deal with a major football club.

As part of its sponsorship of the 2011/12 and 2012/13 seasons, Waitrose's name will continue to appear on our home, away, training and goalkeeper kits, Waitrose special offers will be available to season ticket holders, and the supermarket will supply food for the players' away matches.

Waitrose Commercial Director, Mark Williamson, said, "We're delighted to extend our commitment to Reading Football Club and its supporters by sponsoring the team for the next two seasons.

"The partnership has already enabled us to support the community in one of our prime retailing areas and broadened the exposure of our brand on both a local and national level. We look forward to building on the success of the partnership and further realising its potential in the years ahead."

Pat Coyne, Commercial Director at Reading FC added, "We are absolutely delighted that Waitrose have extended their contract with us. Our partnership to date has been very successful and we are looking forward to continuing that for a further two years at least.

"We share the same brand values, together we are very proactive in a number of joint initiatives, especially engaging with fans in the local community, and we are proud to wear the Waitrose logo on our shirt."


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