Waitrose extends Reading FC sponsorship
Wed 22nd Dec 2010 | Football Sponsorship
Reading Football Club have announce that Waitrose, the food shops of the John Lewis Partnership, have signed a further two-year sponsorship deal with the club.
The supermarket chain, currently in its third season of sponsoring Reading FC having first signed up to support the club in 2008, is the only food retailer in Britain to have this kind of deal with a major football club.
As part of its sponsorship of the 2011/12 and 2012/13 seasons, Waitrose's name will continue to appear on our home, away, training and goalkeeper kits, Waitrose special offers will be available to season ticket holders, and the supermarket will supply food for the players' away matches.
Waitrose Commercial Director, Mark Williamson, said, "We're delighted to extend our commitment to Reading Football Club and its supporters by sponsoring the team for the next two seasons.
"The partnership has already enabled us to support the community in one of our prime retailing areas and broadened the exposure of our brand on both a local and national level. We look forward to building on the success of the partnership and further realising its potential in the years ahead."
Pat Coyne, Commercial Director at Reading FC added, "We are absolutely delighted that Waitrose have extended their contract with us. Our partnership to date has been very successful and we are looking forward to continuing that for a further two years at least.
"We share the same brand values, together we are very proactive in a number of joint initiatives, especially engaging with fans in the local community, and we are proud to wear the Waitrose logo on our shirt."
Wed 29th Mar 2017 | Football Sponsorship
Vauxhall have announced it’s to step away from its role as lead sponsor of England, Scotland, Wales and Northern Ireland national football teams. The car manufacturer, which has been lead...
Mon 27th Mar 2017 | Football Sponsorship
Intrepid Sky Sports presenter Jeff Stelling will lace up his walking boots once more in another unbelievable walking challenge for Prostate Cancer UK. Teaming up with the leading men’s health...
Fri 17th Mar 2017 | Football Sponsorship
Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...
Fri 3rd Mar 2017 | Football Sponsorship
Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...