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Sheffield football man appointed to senior position at Blades

Wed 26th Jan 2011 | Football Club Management

Sheffield United have appointed Dave McCarthy as head of operations.

Dave, 44, from Chapeltown, will join the senior management team led by chief executive Trevor Birch.  He will have responsibility for operations including all areas of the Bramall Lane stadium, the Blades Superstore, Blades Academy in Shirecliffe and the Derek Dooley Development Centre in Crookes.

He will also assist in driving forward the club’s community division The United Initiative.

A United supporter for the last 40 years, Dave has during the last two years worked on various projects and events at the football club and can include a six-month spell with the club’s associate club Chengdu Blades, where he became the first foreign chief executive of a professional football club in China.

Dave was also employed last season as the joint managing director of the club’s associate club in Hungary, Ferencvaros. 

Along with a career in business, Dave can call on almost 15 years in footballing management, including a decade as manager of the world’s oldest football club Sheffield FC, becoming the club’s most successful manager and taking them to their highest ever league position.

During the last four years of his time with Sheffield, Dave was head of operations and played a key role in the club’s 150th anniversary celebrations which featured Pele, FIFA boss Sepp Blatter and Inter Milan.

Dave’s appointment forms part of Trevor Birch's recent management restructure off-the-field at Bramall Lane. In the senior management team he will be working closely with head of commercial Steve Lewis and chief financial officer David Harrop both recent recruits. 

Dave said: “I'm looking forward to playing my part in making Sheffield United the best run football club in the Championship. As a supporter I know what it’s like to come to matches at Bramall Lane. It will be my job to make sure that the experience fans have here is as enjoyable as possible.

“I will be working with Steve Lewis and Richard Batho, recently appointed as fan liaison officer, to be as proactive as possible in all areas of the stadium. 

“Every contact supporters have with the club needs to be right and we will work as hard as possible to build a successful and long-lasting relationship with them.

“I also want to build on Bramall Lane’s important position as a central part of the local community and expand our relationship with local sporting clubs, such as the Sheffield Eagles.”

Trevor Birch, chief executive at Sheffield United, added: “Dave brings valuable football experience to the club. He is well-known locally, a Blade and will add a new dimension to off the field operations at Bramall Lane.”

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