Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

LMA Agrees Online Media Partnership With YAHOO!

Thu 27th Jan 2011 | Marketing & PR

The League Managers Association (LMA) and Yahoo! have announced the launch of an online media partnership that will see video and print content from some of the biggest names in football management published across Yahoo!’s UK media platforms and social media channels.

A season-long deal initially, the LMA’s first online media partnership gives Yahoo! the rights to produce, write and broadcast exclusive interviews with members of the LMA.

Hosted on a new microsite called ‘The Dugout’, each week a different manager from across the four divisions of the English professional game will share their philosophies and approach to the game, while also looking ahead to the weekend’s big upcoming fixtures.

The first interview, which will run next week, is with Roberto di Matteo, a legend as a Chelsea player and currently cutting a dash in the Barclays Premier League as a manager with West Bromwich Albion.

The deal is part of a long-term strategy to make Yahoo! the home of online football in the UK. Following on from its global partnership last summer with David Beckham, Yahoo! agreed a three-year deal with the Premier League  for the rights to short-form online Barclays Premier League highlights for UK users, starting in August last year.

Under the terms of Yahoo!’s Premier League deal, weekend games can be found on Yahoo! at http://yhoo.it/dCJoCI from just after midnight on Monday morning, while week night games are up the following morning.

As well as attracting advertisers and sponsors such as Nissan, Diageo and Universal Pictures, Yahoo! has brought innovative packages and presentation to the highlights, including ‘Weekend’s goals in 90 seconds’ and ‘Hot or Not’, where the best and worst moments of the weekend’s games are pored over.

Richard Bevan, CEO of the LMA commented: “The LMA is delighted to have signed a partnership with Yahoo!. Working with a brand with such a global presence and reach is significant for the LMA.

“The association and its members look forward to delivering some unique, compelling content and insight into management across the leagues for Yahoo’s football fans.”   

Andrew Cocker, Yahoo!’s European Head of Consumer Marketing said:  ‘Yahoo!’s partnership with the League Managers Association is a welcome addition to our Premier League highlights and shows how serious we are about becoming the football fan’s natural home online. 

“As the season progresses and we approach its’ business end, our LMA experts will add valuable insight to our Premier League action and our football content from across the world”

 

RETURN TO LATEST NEWS SECTION

 

SUBSCRIBE TO THE F.C. BUSINESS RSS FEED

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

 

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

ATPI Becomes Official Tour Partner For Playon's At Soccer Sevens Tournament

Wed 24th May 2017 | Marketing & PR

Global sports travel management agency ATPI Sports Events, part of the ATPI Group, has been appointed to manage the travel arrangements for Playon’s team participating in the 2017 Soccer Sevens....

Nissan Kicks Off New UEFA Champions League Campaign

Mon 22nd May 2017 | Marketing & PR

Nissan kicks off a new campaign today that offers UK fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3 rd June 2017 with David Ginola. The #GetThereWithGinola...

New World Record Set In Returfing Of FIFA 2022 World Cup Qatar Pitch

Mon 22nd May 2017 | Marketing & PR

Global pitch specialists SIS Pitches have helped to set a new world record in returfing the football pitch at Qatar’s Khalifa International Stadium. An impressive 7,885m2 of turf was installed...

Learn How to Improve Your Teamís Mental Performance in 2 Days

Fri 19th May 2017 | Marketing & PR

Have you considered the impact the mental side of the game has on you, your players, their performance and ultimately your team’s results? As players, coaches and managers alike come under...