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Man City's 'Big Four' Campaign continues

Tue 16th Feb 2010 | Marketing & PR

Craig Bellamy is the subject of the third instalment of Manchester City's ground-breaking "Big Four" ad campaign.

All this season they have been running a campaign that highlights a specific player in the build-up to the games against United, Liverpool, Arsenal and Chelsea. The campaign has been produced by Manchester based agency Music.

Emmanuel Adebayor and SWP previously received the treatment before the visits of Arsenal and Chelsea respectively. A huge 144 square metre mural of the Togo captain graced the Arndale's Halle Square, and SWP was depicted in Europe's largest outdoor vinyl which adorned the side of the Printworks. 

The campaign includes a viral film called "I Give My All", and its intriguing making-of documentary, plus a specially designed display which will change several times this week to reveal the hidden side of the Welsh striker.

The ex-Liverpool man will be hoping that this Sunday's game goes the same way as this season's other two home matches against teams in the "Big Four", which ended in victory over Arsenal in September and Chelsea in December.

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