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Southampton FC Announce Mercedes-Benz Partnership

Fri 28th Jan 2011 | Football Sponsorship

Southampton Football Club is delighted to announce Mercedes-Benz Southampton as Official Car Partner and Pentagon Commercials as Official Commercial Vehicle Partner.

Mercedes-Benz of Southampton and Pentagon Commercial Vehicles join Southampton Football Club as the club’s new Official Car Partner and Official Commercial Vehicle Partner, during the Club’s 125th Anniversary season.

The club will receive fantastic deals on a range of cars, whilst two mini-buses are also to be supplied by the car manufacturer for the use of the Club’s Academy, giving Saints Premier League credentials both home and away.

As a leading brand in the automotive world, Mercedes-Benz shares the club’s vision of instilling desire and fulfilling ambitions.

The deal will see the Mercedes-Benz ‘the best or nothing’ brand promoted throughout the club including advertising on perimeter boards, on the scoreboard, in the matchday programme and on the club’s official website, as well as in e-campaigns to the fans database and at car launches

The partnership will initially run until the end of the 2011/12 season, and is another example of the commitment of the club to local businesses.

Southampton Football Club’s Executive Chairman, Nicola Cortese said:

“Mercedes-Benz is a world class brand and we are proud that they have decided to associate themselves with us.  Their brand ideals of ‘the best or nothing’ fit perfectly with what we are trying to achieve here at Southampton.

“It is due to the overwhelming positivity surrounding the club at the moment, that brands such as Mercedes-Benz are keen to work with us, and as word of our success spreads I envisage many more positive relationships with top brands.

“In the year in which we celebrate our golden 125th year anniversary, it is fitting that we start this relationship with a company who have also had 125 years of rich heritage.  I look forward to working closely with Ridgeway and Mercedes-Benz in what is set to be an exciting future for both of us.”

Scott Steedman, Head of Sales & Marketing at Southampton Football Club added:

“We are delighted to welcome Ridgeway, Mercedes-Benz of Southampton and Pentagon Commercial Vehicles [in their 125th anniversary] into the SFC Commercial Partners programme as our new Official Car Partner and Official Commercial Vehicle Partner.

“We look forward to working closely with Ridgeway and Mercedes-Benz to provide our fans with some fantastic exclusive offers and promotions throughout the season.”

Jon Head, Group Operations Director of the Ridgeway Group, concluded:

“Mercedes-Benz of Southampton, Pentagon Commercial Vehicles and the Ridgeway Group are proud to be the Official Car Partner and Official Commercial Vehicle Partner of Southampton Football Club and is delighted to be associated with our local team.


“We are a performance-orientated and innovative brand so there is no better fit than with a sport that continually captures the imagination and loyal following of its local community.

“The Saints FC championship promotion push and our partnership is an eagerly anticipated event and we greatly look forward to our involvement at St Mary’s Stadium and with Southampton’s loyal fans.

“We look forward to working closely with the Club to provide Saints fans with some fantastic exclusive offers and promotions throughout the season.”






If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

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