Brentford Football Club has launched a brand new website aimed at making it easier for families to get to games at Griffin Park.
The site, that can be found at family.brentfordfc.com explains all that a family needs to know about coming to Griffin Park from a first visit, rules of the game, through to where to sit and how to meet the players.
The site is structured to make it easy to enjoy a match and the unique family matchday experience that Griffin Park offers. The Club continues to innovate when catering for families and secured the EFL Family Excellence Award in 2018 for the ninth consecutive year, an accreditation from the governing body which encourages best practice for new and existing family groups of supporters.
Ryan Murrant, Brentford FC Fan Engagement Manager, said: “We have listened to feedback from our supporters, The EFL and Live Tourism’s Visit Football and that has helped us create this unique and fun website.
“Traditional Club websites have their place but we wanted to offer something different for our family audience who can often get lost when looking for information on more complex platforms.
“The site is easy to use and whilst it is primarily informative for the adults, they can also enjoy an area with their children where they can download games and activities before sending them directly to our Club mascots Buzz Bee and Buzzette. That interaction is something that we believe is quite magical for our families.
“We will shortly be adding a half-time food delivery service by Buzz and Buzzette in the Family Area which will help reduce queue times and create added value to matchdays. We will also be introducing some ‘how to get here’ and Griffin Park specific supporter led video content which will help people understand what it’s like here before they even arrive.”
Brentford FC Chief Executive Mark Devlin confirmed the site is part of the Club’s growth strategy. He said: “We are extremely pleased with how the site looks and we are confident that it will assist our first time fans and families in maximising their matchdays here at Griffin Park.
“We have seen positive growth in our Season Ticket numbers and matchday sales for families as we continue to provide one of the best value days out in London. Our aim is to provide affordable, inclusive, family football and this new website forms part of that strategy as we continue to grow and encourage new families to the Club.”
