Aspen
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FCBusiness Subscription
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Marketing & PR

 

Aston Villa Partner With Asia Travel Corporation

Wed 22nd Oct 2014 | Marketing & PR

Aston Villa have announced Asia Travel Corporation as the club’s Official Far East Online Travel Partner. Asia Travel Corporation provides travel-related services throughout Asia, including...

All About Ballerz Announce Investment Plans

Wed 22nd Oct 2014 | Marketing & PR

Oporto Sports is delighted to announce a working partnership with leading online football platform, All About Ballerz (AAB). The agreement will see Oporto Sports support AAB with tailored publicity...

National Football Museum Celebrates One Million Visitors

Wed 22nd Oct 2014 | Marketing & PR

The National Football Museum welcomed their one-millionth visitor yesterday (21 st Oct 2014), a fantastic achievement in just over two years. The museum, which opened in Manchester in July 2012, has...

Ronaldo Surpasses 100 Million Facebook Fan Mark

Mon 20th Oct 2014 | Marketing & PR

Cristiano Ronaldo, named as the most marketable football player in the world by Repucom in May this year, has extended that claim by reaching 100 million Facebook “fans”. He becomes the...

Sunderland Expands Its Commercial Team

Thu 16th Oct 2014 | Marketing & PR

Sunderland’s latest signing is all set to help the club reach further success – both on and off the pitch. Matt Smith, 36, has been appointed Assistant Commercial Director at Sunderland...

Andy Walker To Join England PR Team

Tue 14th Oct 2014 | Marketing & PR

The FA has appointed Andy Walker as the new senior communications manager for the England men’s team. Walker joins The FA’s communications division from Birmingham City FC where he held...

Manchester City's Yaya Touré Joins Nissan as New Global Ambassador

Thu 9th Oct 2014 | Marketing & PR

Nissan has announced Yaya Touré as its newest global ambassador. The Manchester City and Ivory Coast midfielder has agreed to a deal which will see him work alongside Nissan's global UEFA...

Cristiano Ronaldo is the most popular in the media among the highest paid athletes in the world

Tue 7th Oct 2014 | Marketing & PR

Taking into consideration the list of the ten highest paid athletes in the world, revealed by Forbes magazine every year, Cristiano Ronaldo was the most popular name in online media, since January...

Sheepshanks appointed Street League ambassador

Mon 6th Oct 2014 | Marketing & PR

Former Football League chairman and FA Board member, David Sheepshanks CBE, has been appointed as an ambassador for the national football charity Street League. Sheepshanks, who is currently chairman...

Everton Extends partnership with Sports Nutrition Supplier Protein Works

Thu 2nd Oct 2014 | Marketing & PR

Everton has signed a new two-year deal with THE PROTEIN WORKS™, the Club’s official bespoke sports nutrition supplier. After a successful first season with the innovative sports nutrition...

West Brom confirm new Official Digital Betting Partner

Mon 29th Sep 2014 | Marketing & PR

West Bromwich Albion have announced a partnership with Freebets.com. The agreement will see Freebets.com become the Baggies’ Official Digital Betting Partner for the next two seasons and...

Falcao Top Of Shirt League With On-line Audience

Wed 24th Sep 2014 | Marketing & PR

Radamel Falcao’s arrival at Manchester United created the most immediate impact amongst fans, while Liverpool legend Steve Gerrard is more popular than new signing Mario Balotelli, according to...

Gloops Extends Manchester United Partnership

Wed 24th Sep 2014 | Marketing & PR

Manchester United have announced that gloops, its social gaming partner in Japan, have extended their partnership with the club. The Japanese social gaming company has seen nearly 1.4 million...

Millwall & Prostate Cancer UK’s Award Winning Partnership

Fri 19th Sep 2014 | Marketing & PR

There was joy for Prostate Cancer UK and Millwall FC as the duo triumphed in the Best Corporate Partnership category at the Third Sector Awards. The victory, at the event at The Grand Connaught Rooms...

Shrewsbury To Open Town Centre Club Shop

Fri 19th Sep 2014 | Marketing & PR

Shrewsbury Town’s latest signing is not a player but a new club store, right in the heart of the town at the busy Darwin Shopping Centre. The signing was announced this week and the shop will...

Aeroflot and Manchester United Celebrate Global Partnership Anniversary

Mon 8th Sep 2014 | Marketing & PR

Aeroflot, the Russian airline, is today celebrating its one year anniversary as the “Official Carrier of Manchester United Football Club.” The airline is marking this milestone with an...

Peter Schmeichel Celebrates a Decade of Barclays Spaces for Sports

Thu 4th Sep 2014 | Marketing & PR

Manchester United FC legend Peter Schmeichel was the main attraction for local youngsters yesterday as he helped them celebrate the tenth anniversary of Barclays Spaces for Sports, a partnership...

Le Tissier Gives 'Thumbs Up’ For Non-League Day!

Tue 2nd Sep 2014 | Marketing & PR

Football Conference title sponsor, Vanarama has today joined forces with Non-League Day and Matt Le Tissier to launch a campaign to break the attendance record for the league. As the Premier League...

Tottenham Hotspur And MBNA Extend Agreement

Wed 27th Aug 2014 | Marketing & PR

Tottenham Hotspur and MBNA have today announced a continuation of a long-standing 16-year collaboration, which will see MBNA remain the Club’s official UK Credit Card Partner until the end of...

Aston Villa Tie Up William Hill Betting Partnership

Tue 19th Aug 2014 | Marketing & PR

Aston Villa have announced a new partnership with William Hill Online as their new Official UK & Ireland Betting Partner. Aston Villa acting Chief Executive Robin Russell said: “We are...

Everton Backed By Coral For Two Seasons

Tue 19th Aug 2014 | Marketing & PR

Everton Football Club has penned a new two-year deal with Coral Interactive, part of Gala Coral Group, to become the Club's Official European Betting Partner. The new partnership will see the Club tie...

Aston Villa Announce Tourist Destination Partnership

Fri 15th Aug 2014 | Marketing & PR

Aston Villa have announced a unique partnership which will see Andalucía become the club’s Official Tourist Destination Partner for the 2014-2015 season. The region in Southern Spain,...

High5itApp Teams Up With Football Supporters’ Federation

Fri 15th Aug 2014 | Marketing & PR

New football app High5it and The Football Supporters’ Federation (FSF), one of Europe’s leading bodies for football fans, have announced a partnership that aims to give fans a greater...

Donate your old football kit to street children campaign - Football Shirt Amnesty at National Football Museum

Fri 15th Aug 2014 | Marketing & PR

The National Football Museum in Manchester has launched a National Football Shirt Amnesty to help charity Street Child World Cup make a difference to the lives of street children. The museum is asking...

Barclaycard and Green 4 Solutions Offer Integrated Wearables

Fri 15th Aug 2014 | Marketing & PR

Barclaycard and industry customer relationship (CRM) experts Green 4 Solutions have signed an agreement to offer the sport and leisure industry an integrated ‘one-stop-shop’ wearable...

Tottenham Hotspur forms unique US youth soccer partnership

Fri 15th Aug 2014 | Marketing & PR

Tottenham Hotspur Football Club has formed a unique youth soccer partnership as part of its continued drive to develop grassroots soccer in the US. Tallahassee United has changed its name to...

Manchester City Get Suited Up with T.M. Lewin

Thu 14th Aug 2014 | Marketing & PR

Barclays Premier League Champions, Manchester City have announced T.M. Lewin as the Club’s new Official Formal Wear Partner. The two-year partnership will see the leading British shirt maker and...

Chelsea FC and Levy Restaurants UK announce strategic partnership

Thu 14th Aug 2014 | Marketing & PR

Chelsea Football Club and Levy Restaurants UK, the sport, leisure and hospitality business of Compass Group UK & Ireland, have agreed an international partnership, reinforcing the relationship...

Robin van Persie Top Selling Premier League Shirt Name

Mon 11th Aug 2014 | Marketing & PR

Robin van Persie’s popularity remains undiminished as the Manchester United striker was the most popular name to appear on the back of Barclays Premier League replica shirts for the second...

Brentford Backed By Matchbook.com

Mon 11th Aug 2014 | Marketing & PR

Matchbook.com have announced a new partnership agreement with newly promoted Championship side Brentford FC. The agreement will see Matchbook become the Official Betting Partner of the club. As part...

Sunderland AFC Partner With DC United

Mon 11th Aug 2014 | Marketing & PR

Sunderland AFC have signed a football partnership with top American club D.C. United. The agreement between the two clubs will see Sunderland AFC and D.C. United share coaching and business expertise,...

Nike And adidas Battle For Kit Dominance

Wed 6th Aug 2014 | Marketing & PR

The battle for dominance between Nike and adidas is once again reshaping the commercial landscape of European football according to research released today. With the release of Repucom and PR...

Metro Bank Named Official Community Banking Partner of Fulham FC

Wed 6th Aug 2014 | Marketing & PR

Metro Bank, Britain’s first new High Street bank in over 100 years, has joined Fulham Football Club as its Official Community Banking Partner on a two-year deal, commencing at the start of the...

Brentford Appoint Goodform As Retained CRM Agency

Wed 6th Aug 2014 | Marketing & PR

Newly promoted Championship club, Brentford FC have appointed Goodform as retained CRM Agency for the new season. Brentford is seeking to further develop and enhance the relationship that they have...

Kent FA Announce She Kicks Partnership

Tue 5th Aug 2014 | Marketing & PR

She Kicks have been unveiled as the new sponsor for the Kent FA’s Women’s Cup and Plate for the 2014-2015 season. The partnership with She Kicks , the premier magazine for women’s...

Sky Bet Launch £250K Football League Transfer Fund

Mon 4th Aug 2014 | Marketing & PR

Sky Bet, Title Sponsor of The Football League, have launched the Sky Bet Transfer Fund, which gives one fan the chance to win £250,000 for their Football League club. The prize money will be...

Sunderland Take Premier Skills To Lagos

Fri 1st Aug 2014 | Marketing & PR

Sunderland AFC’s Head of International Football Development has flown out to Nigeria this week as the Premier Skills project returns to Lagos. The ground-breaking football initiative, jointly...

Bolton Wanderers Partners With BLESMA

Tue 29th Jul 2014 | Marketing & PR

Sky Bet Championship side Bolton Wanderers have announced BLESMA – The Limbless Veterans as their national charity of choice for the upcoming 2014/2015 season. As 2014 is the centenary year of...

Sunderland Welcomes African Leaders To SoL

Thu 24th Jul 2014 | Marketing & PR

Sunderland’s Stadium of Light played host to a government minister and key international development leaders from across Africa, as part of an international project to promote business between...

Basingstoke Town FC Joins Forces With Soccer AM

Wed 16th Jul 2014 | Marketing & PR

Basingstoke Town Football Club have struck a unique partnership with Sky Sports’ Saturday morning show, Soccer AM. The show will be throwing their support behind Basingstoke Town FC with the...

Manchester City Link Up With Council & University

Tue 15th Jul 2014 | Marketing & PR

Manchester City have linked up with two Manchester institutions to announce a 10 year partnership designed to enhance the sporting and educational legacy in the city. Manchester City FC (MCFC),...

Villa Legends Deliver Away Kit

Wed 9th Jul 2014 | Marketing & PR

Six Villa legends from the 1982 European Cup winning team - Gordon Cowans, Gary Shaw, Tony Morley, Kenny Swain, Ken McNaught and Colin Gibson - will be hitting the roads around Birmingham in six...

Manchester City Fly With Thomson Sport

Wed 9th Jul 2014 | Marketing & PR

Travel provider Thomson Sport has signed a three-year deal with Premier League champions, Manchester City FC, becoming the club’s official supplier of supporter travel. Under the terms of the...

West Bromwich Albion Can Count On Intuit QuickBooks

Wed 9th Jul 2014 | Marketing & PR

Intuit QuickBooks, the global leader in small business accounting software today announces a major new sponsorship deal with West Bromwich Albion Football Club, which will run throughout the 2014/2015...

Manchester United Sponsor Launches Soccer School In Taiwan

Mon 7th Jul 2014 | Marketing & PR

The Official Tyre Partner of Manchester United, Federal Tyres is sponsoring 32 children to take part in Manchester United’s first ever three-day Soccer Schools programme in Taiwan, at the Taipei...

Puma And Arsenal Partnership Officially Begins

Tue 1st Jul 2014 | Marketing & PR

PUMA is now the Official Kit Partner of Arsenal Football Club. The long-term partnership between PUMA and Arsenal FC formally begins today, 1 July, 2014 and includes wide ranging licensing rights to...

Spurs Sign Advertising Partnership With SPORTFIVE

Tue 24th Jun 2014 | Marketing & PR

Tottenham Hotspur has signed an exclusive advertising partnership with international sports marketing agency SPORTFIVE. The agency becomes the London club’s exclusive LED advertising sales...

Black Cats Extend Asian Partnership

Thu 5th Jun 2014 | Marketing & PR

Sunderland AFC has continued to strengthen business links across the world, announcing a three-year extension with Asian betting and gaming partner TLC188. The Black Cats’ partnership with one...

Charlton Form Partnership With University of Greenwich

Wed 4th Jun 2014 | Marketing & PR

Charlton have formed a new partnership agreement with the University of Greenwich, which will see them become the club’s main shirt sponsor for the next two seasons. Taking over from Andrews...

‘Macarooney’ To Support Street League

Tue 3rd Jun 2014 | Marketing & PR

A catchy new England World Cup song has been recorded to raise funds for Street League, the national charity which uses football to tackle youth unemployment. Written and produced by two artists who...

England Captain Melts In ‘Lucozade Sport – The Heat’

Fri 30th May 2014 | Marketing & PR

Lucozade Sport, the official sports drink of the England Football Team, has launched a new film, ‘Lucozade Sport Conditions Zone – the Heat’, in which Steven Gerrard is melted using...

Under 35s Would Pay Most To See England World Cup Win

Fri 30th May 2014 | Marketing & PR

The under 35’s would spend the most to guarantee an England win in the World Cup this year, willing to spend on average £255.60. With the World Cup just around the corner, Savoo.co.uk...

Ronaldo Most Marketable Footballer Globally

Wed 28th May 2014 | Marketing & PR

Portugal’s Cristiano Ronaldo is the most marketable footballer according to the latest rankings released today by global sports marketing research experts, Repucom. Argentina’s Lionel...

SPORTFIVE Signs Up West Ham United

Wed 28th May 2014 | Marketing & PR

International sports marketing agency, SPORTFIVE, has agreed a deal to become the exclusive LED advertising sales agency for West Ham United commencing for the coming 2014/15 season. The new...

SPORTFIVE Award Perimeter LED Contract To ADI

Tue 27th May 2014 | Marketing & PR

Following a lengthy tender process, ADI have been awarded a contract to provide international sports rights marketing agency SPORTFIVE with its digiBOARD digital perimeter advertising systems for the...

Arsenal & PUMA Confirm Extensive New Licensing Rights

Fri 23rd May 2014 | Marketing & PR

Arsenal Football Club and PUMA have confirmed details of the extensive licensing rights that form part of the agreement that will see the global Sports Brand become the new official kit partner of the...

The Real Cost of the Premier League

Thu 22nd May 2014 | Marketing & PR

Last week, the Premier League released figures for the 2013/14 broadcasting commercial payments to clubs , sparking new debate into the costs involved in professional football. Gocompare.com Money has...

Heineken® Unveils the Ultimate Player as Europe Prepares for a Champion Sporting Weekend

Thu 22nd May 2014 | Marketing & PR

As the cream of Europe's football and rugby talent prepares to compete in the UEFA Champions League and Heineken® Cup finals on Saturday (May 24th), Heineken® has unveiled the Ultimate Player...

Sky Sports Kick Off Huge Weekend of Football With Samsung's 'Pro Contract – a Football Dream'

Thu 22nd May 2014 | Marketing & PR

A fascinating insight into what it takes to become a professional footballer, and how three young talented players achieved the dream. Samsung's Win A Pro Contract competition is the subject of a...

Charity Launches #CheerForPeace Campaign

Mon 19th May 2014 | Marketing & PR

Football for Kids Foundation in Brazil and Brazilian university students from the Junior Enterprise of tourism at the Federal University of the state of Parana launch the #CheerForPeace campaign for a...

Samsung Launches Partnership With the FA as Official Consumer Electronics & Smartphone Supplier to the England Team

Wed 14th May 2014 | Marketing & PR

Samsung Electronics has today announced an agreement with The Football Association to become the Official Consumer Electronics & Smartphone Supplier to the England Team. The partnership means the...

Stoke City Get Up Close With Skins

Fri 9th May 2014 | Marketing & PR

Stoke City have broken new ground by reaching an agreement with SKINS to become the Club's Official Compression Partner. The three-year partnership deal will commence at the start of next season with...

FA reveals plans for weekend of football celebrations

Wed 7th May 2014 | Marketing & PR

The Football Association has announced plans for a weekend of football celebrations starting Friday 6 June, with the nation being encouraged to get out and play football as excitement builds ahead of...

David Sheepshanks CBE and Compton Hellyer sign for 21st Club

Wed 7th May 2014 | Marketing & PR

Data-driven football business 21 st Club has significantly boosted its executive team with the appointments of David Sheepshanks CBE and Compton Hellyer. An extensive career in the football industry...

Former Law Firm Advisor Joins Sunderland Marketing Team

Thu 1st May 2014 | Marketing & PR

A North East marketing manager is swapping budgets and briefs for fine food and football boots after joining the Premier League club Sunderland. David Jackson has been appointed Marketing Manager for...

Liverpool and MBNA Announce Extended Collaboration

Wed 30th Apr 2014 | Marketing & PR

Liverpool FC and MBNA have today announced a continuation of their longstanding 16-year collaboration. MBNA has committed to a new multi-year deal with the current Premier League leaders, which will...

Bolton Announce Macron As Stadium Sponsor

Thu 24th Apr 2014 | Marketing & PR

Bolton Wanderers have announced sportswear manufacturers Macron as the club’s new official stadium naming rights partner and kit providers. Macron will take over from Reebok who have been the...

David Broadbent Promoted To Head of Partnerships

Thu 17th Apr 2014 | Marketing & PR

Oldham have announced the promotion of Sales & Marketing Executive, David Broadbent to the role of Head of Partnerships. This new role will task David with strengthening relationships with the...

Man City Women's FC Enter Groundbreaking Partnership

Thu 17th Apr 2014 | Marketing & PR

Manchester City Women’s Football Club (MCWFC) has entered into a groundbreaking partnership with the Women’s Sport and Fitness Foundation (WSFF). This agreement represents the first...

She Kicks Forms Partnership With Doncaster Rovers Belles

Wed 16th Apr 2014 | Marketing & PR

She Kicks, the online community and bi-monthly magazine for girls’ and women’s football in the UK is happy to announce the formation of a partnership with Doncaster Rovers Belles FC. The...

Arsenal Launch Official YouTube Channel

Tue 15th Apr 2014 | Marketing & PR

Arsenal have launched an official channel on YouTube, the world's largest video-sharing platform. The channel will give the club’s supporters around the world the opportunity to view new and...

NI Football League Business Forum Success

Mon 14th Apr 2014 | Marketing & PR

The NI Football League has held its first Sponsors and Partners Forum giving each of their stakeholders the opportunity to promote what they do as a business and to explore the various ways that they...

Vying For Vialli: Gianluca Vialli Interview

Fri 11th Apr 2014 | Marketing & PR

Among the first influx of star foreign players to come and play in the Premier League, Gianluca Vialli remains one of the most recognisable names in football. Best known on these shores for playing...

Louis Saha Launches Axis 10 Sports Consulting Group

Fri 11th Apr 2014 | Marketing & PR

Former Manchester United striker Louis Saha and former 1.FC Köln defender Dieter Prestin are delighted to announce the creation of AXIS 10 Sports Consulting Group. The company’s mission is...

Chelsea and adidas unveil new home kit

Fri 4th Apr 2014 | Marketing & PR

Chelsea Football Club and adidas have today unveiled the new home kit for the 2014/15 season, which is available now for pre-order. The launch is accompanied by an exciting new campaign, 'Forever...

Brand Licensing: Making the Most of Product Licensing

Fri 4th Apr 2014 | Marketing & PR

Ladies’ stockings, bandanas and tattoo sleeves will be among the merchandise available to fans at the 2014 FIFA World Cup in Brazil. These novelty products are being produced under license by...

MediaCom Sport Signs Neymar

Fri 4th Apr 2014 | Marketing & PR

MediaCom Sport has agreed a unique commercial partnership with Brazilian football star Neymar Jr. The agency will work with the player's management to explore commercial opportunities that build on...

Arsenal Direct launches auction platform

Wed 2nd Apr 2014 | Marketing & PR

Arsenal Football Club has announceD the launch of a new official auction site, giving supporters the chance to bid for a host of unique 'money-can't-buy' club memorabilia. Supporters will now be able...

Business end of the season. Are you The Open University's next signing?

Tue 1st Apr 2014 | Marketing & PR

Add a degree to your trophy cabinet with The Football League Trust and The Open University. The Football League Trust has teamed up with The Open University to bring business learning to life. The...

The original Transfer Window to be displayed at National Football Museum

Tue 1st Apr 2014 | Marketing & PR

The Football Transfer Window is about to take up official residence at the National Football Museum in Manchester. The 112-year-old window - which is constructed out of wood, is painted white and...

Sports Alliance retained to deliver award winning PURL package at QPR

Mon 31st Mar 2014 | Marketing & PR

The ability to deliver unique real time data options means Sports Alliance has been retained to be at the heart of this year’s season ticket campaign for Queens Park Rangers Football Club. Last...

Barclays ‘Bank’ On Huddersfield Town

Mon 31st Mar 2014 | Marketing & PR

Worldwide brand Barclays Bank is the latest organisation to become an official commercial partner of Huddersfield Town. With over 300 years of history and expertise in banking, Barclays – which...

Ronaldo and Pele join Emirates campaign

Mon 31st Mar 2014 | Marketing & PR

Emirates Airline, an official Fifa worldwide partner, has announced that Cristiano Ronaldo, Portuguese captain and winner of the Ballon d’Or 2014, is its newest global ambassador. In the same...

New England Nike home and away kits unveiled

Mon 31st Mar 2014 | Marketing & PR

The new England home and away kits from Nike have been unveiled, revealing designs that focus on English football history and culture, and carry the best in performance innovation. The new home shirt...

Manchester City Win Social Media Premier League Title

Wed 26th Mar 2014 | Marketing & PR

Manchester City have been crowed champions of social media, following research into the social media strategies of all the clubs in the Barclays Premier League. While City may be battling it out for...

Kick It Out & Investec Launch Working Partnership

Mon 24th Mar 2014 | Marketing & PR

Kick It Out, football’s equality and inclusion campaign, and Investec, one of the world’s leading specialist banks and asset managers, have announced a new working partnership. The...

Home & Heart Campaign Immortalises Saints Fans

Thu 20th Mar 2014 | Marketing & PR

Home is where the heart is for Southampton fans in a new campaign that asks them how the fell in love with the club. The new campaign called Home & Heart aims to immortalise Saints fans into the...

Stoke City Announce Warrior As Kit Partner

Wed 19th Mar 2014 | Marketing & PR

Stoke City have announced that Warrior is to become the club’s official kit supplier following the news that their deal with Adidas had ended. The agreement, which will take effect from June,...

Football's Biggest Charity Match Returns To Itv This Summer

Tue 18th Mar 2014 | Marketing & PR

As the nation prepares for a summer of football, what better way to kick off celebrations - than the return of Soccer Aid! The epic sporting event will be taking place on Sunday 8th June at...

Slick Seating rebranded as GL Events Seating and Stadia by GL Events UK Group

Mon 17th Mar 2014 | Marketing & PR

Slick Seating will get a fresh new look in 2014 when, after two years since its purchase by GL events, it is rebranded as GL events Seating and Stadia. The name change comes as the GL events UK Group...

Chevrolet Asks the World, 'What Do You #PlayFor?'

Mon 17th Mar 2014 | Marketing & PR

Chevrolet has launched "What Do You #PlayFor?" a new social and digital global campaign to inspire and bring football fans closer to the sport than ever. The brand also will be unveiling a new...

Campaign Makes Sunderland Fans Club Legends

Thu 13th Mar 2014 | Marketing & PR

Sunderland fans are being immortalised as part of a unique season ticket campaign. Fans attending Saturday’s game against Crystal Palace will notice something different about the Stadium of...

FA Commercial Heads Start Sports Rights Agency

Tue 11th Mar 2014 | Marketing & PR

The FA’s two commercial heads are leaving the governing body to form sports rights agency, Sport Collective. Peter Daire (FA Group Head of Sponsorship) and Sean McAuliffe (FA Global Head of...

National Football Museum Announces Official Valuation Partner

Fri 7th Mar 2014 | Marketing & PR

The National Football Museum has announce a new partnership with The National Football Collection, who has been appointed as the museum’s new Official Valuation Partner. Whether you’re a...

Budweiser And Fox Sports Bring Rise As One To Life

Wed 5th Mar 2014 | Marketing & PR

Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, today unveiled an all new partnership with FOX Sports for a groundbreaking documentary series showcasing six of the most unique...

Pinsent Masons Agree Global Partnership With Soccerex

Wed 5th Mar 2014 | Marketing & PR

Soccerex, the football industry’s leading provider of business events, has announced a 4-year partnership with Global 100 law firm Pinsent Masons. The partnership will see Pinsent Masons become...

Sunderland Cruise To Wembley With New Partnership

Fri 28th Feb 2014 | Marketing & PR

Sunderland AFC has formed a partnership with Cruise, in an agreement which sees the brand become the club’s official suit provider for the Capital One Cup final through to the 2014/15 season....

MasterCard Launches Priceless Moments Video Campaign

Tue 25th Feb 2014 | Marketing & PR

MasterCard, official sponsor of the UEFA Champions League, and digital sports media company PERFORM have partnered to create and activate a series of exclusive videos that enable fans to re-live...

Budweiser Unveils Rise As One World Cup Marketing Campaign

Thu 20th Feb 2014 | Marketing & PR

Budweiser have revealed its Rise As One, global creative campaign on behalf of its sponsorship of the upcoming World Cup tournament. As the official beer sponsor of the 2014 FIFA World Cup Brazil,...

Stoke City Season Ticket Holder Research Proves Positive

Wed 19th Feb 2014 | Marketing & PR

Premier League side, Stoke City Football Club recently demonstrated exactly how committed they are to the long-term loyalty of their fans by undertaking a research project to ascertain the views and...

Admiral Sign Four Year Deal With AFC Wimbledon

Mon 17th Feb 2014 | Marketing & PR

AFC Wimbledon will have a new kit supplier from 2014/15 after agreeing a four-year deal with Admiral Sportswear Limited. It will be the first UK kit supply deal for the owners of the Admiral brand,...

Oh City, Will You Be My Valentine?

Fri 14th Feb 2014 | Marketing & PR

Thirty-Four per cent of football supporters would rather receive a Valentine's card from the Premier League club they support than their partner according to a survey commissioned by gambling website...

PSG Launch Hospitality Twitter Account

Thu 13th Feb 2014 | Marketing & PR

Paris Saint-Germain have launched an official Twitter account dedicated exclusively to its hospitality service. Just days after surpassing one million followers on its official Twitter account...

Power8 Bets On Fulham Football Club

Thu 13th Feb 2014 | Marketing & PR

Leading gaming technology provider Power8 becomes an official Club Partner of English Premier League club Fulham FC. The relationship includes significant presence of the Power8 branding on LED...

West Ham's Matt Jarvis perseverance inspires Prince's Trust youngsters

Tue 11th Feb 2014 | Marketing & PR

A group of young adults have been given a unique chance to take their first steps into a career in media after The Prince's Trust teamed up with West Ham United Community Sports Trust to put on a...

Arsenal announce multi-year Cooper Tire partnership

Tue 11th Feb 2014 | Marketing & PR

Arsenal Football Club and Cooper Tire Europe have announced a new long-term agreement that will see the Melksham-based manufacturer of 4x4 and performance passenger tyres become an official partner of...

The FA partners with RadiumOne to reach new digital audiences

Tue 11th Feb 2014 | Marketing & PR

The Football Association has announced a partnership with RadiumOne to improve how it engages with its customers digitally and provide additional value to their commercial partners. RadiumOne’s...

Chinese Favour English Clubs And German National Team

Wed 5th Feb 2014 | Marketing & PR

Football fans in China love Arsenal, cite the English Premier League as their favourite division, but are more likely to root for Germany at the World Cup according to research carried out by Coventry...

QPR's Award Winning Customer Journey With Sports Alliance

Wed 29th Jan 2014 | Marketing & PR

When Queens Park Rangers scooped the Best/Most Innovative Use of Technology by a Football Club at the Football Business Awards in November, it was through their use of CRM to develop a highly...

Arsenal Announce Puma As Official Kit Supplier

Tue 28th Jan 2014 | Marketing & PR

PUMA will become the official kit partner of Arsenal from July 1 st , 2014. The deal sees Puma taking over from Nike and is believed to be worth £30m per year over five years representing the...

Doncaster Rovers FC get extra TALENT online

Thu 23rd Jan 2014 | Marketing & PR

Football League Championship Club Doncaster Rovers is extending its use of Advanced Ticketing’s TALENT Sport ticketing commerce platform at its Keepmoat Stadium. TALENT Sport will now be used to...

FA launches partnership with Brightness Media

Thu 23rd Jan 2014 | Marketing & PR

The FA has announced a partnership with media training company Brightness Media. The agreement will see FA personnel, administrators, coaches and players at all levels of the game receive guidance and...

Sunderland spreading knowledge with Hong Kong link

Thu 23rd Jan 2014 | Marketing & PR

As well as giving fans of the Barclays Premier League the opportunity to experience the competition at first hand, the Barclays Asia Trophy in Hong Kong last summer also led to a more permanent legacy...

Chelsea sign Coral as its European online betting partner

Wed 22nd Jan 2014 | Marketing & PR

Coral have announced that it has signed a two and a half year online betting partnership with Chelsea FC Coral today announced that it has signed a two and a half year deal with Chelsea Football Club...

Oddschecker Launches With TV Advertising Campaign

Fri 17th Jan 2014 | Marketing & PR

Oddschecker, the odds comparison site, has announced a TV advertising campaign to support the launch of their new App, a product designed to shake up the mobile betting experience. The six week...

Huawei and Arsenal Announce Global Partnership

Fri 17th Jan 2014 | Marketing & PR

Huawei, the leading global information and communications technology (ICT) solutions provider, and Arsenal Football Club have announced a new partnership, which will see the telecommunications...

FTBpro Partnership With PFA Fan Player of the Month Awards

Thu 16th Jan 2014 | Marketing & PR

FTBpro, the largest fan-generated media platform in global football, has signed a deal with the Professional Footballers’ Association (PFA) to become the title sponsors and media partner of the...

Leeds United Touchdown With 49ers Partnership

Mon 13th Jan 2014 | Marketing & PR

Leeds United have struck a unique partnership with the San Francisco 49ers of the National Football League (NFL). The arrangement will see the American Football pioneers send a delegation to Leeds to...

Liverpool Announce Indian Marketing Partner

Mon 6th Jan 2014 | Marketing & PR

Liverpool Football Club have announced their first regional marketing partner in India. The new three year partnership with XOLO, leading smart mobile devices brand was launched at a press conference...

Mitre confirms Accrington Stanley supplier deal

Thu 19th Dec 2013 | Marketing & PR

Accrington Stanley and Mitre have announced a new partnership which will see the UK performance brand supply official playing and training kits for the rest of the 2013/14 season. The new home kit...

Samsung Win A Pro Contract Set For Final!

Thu 19th Dec 2013 | Marketing & PR

22 amateur footballers will face the biggest match of their lives when they take part in the Final of Samsung's Win A Pro Contract competition - in a bid for one of THREE professional contracts on...

Chelsea to launch new Soccer School in Indonesia

Thu 19th Dec 2013 | Marketing & PR

Chelsea Football Club have announced they will be launching a new Soccer School in Indonesia in January. Based in Jakarta and operated by Starcom Sports Management PTE LTD, the new Soccer School will...

Ipswich Town announces official cruise & travel partner

Thu 19th Dec 2013 | Marketing & PR

Ipswich Town have announced local cruise and travel businesses, Fred. Olsen Cruise Lines and Fred. Olsen Travel have become the Club’s Official Cruise & Travel Partner. The two-year deal...

Western Union’s PASS Initiative Reaches Milestone

Tue 17th Dec 2013 | Marketing & PR

The Western Union Company, Global Partner of the UEFA Europa League, announced that, as the Group Stage in this season’s competition ended, over 250,000 successful passes had been made since the...

Huggity and CI Sports partner up in Turkey

Fri 13th Dec 2013 | Marketing & PR

Huggity and CI Sports last night teamed up to announce their official distribution partnership for the Turkish market. The move follows on from Huggity’s continued global expansion, which has...

Hull Owner Submits Name Change Application

Thu 12th Dec 2013 | Marketing & PR

The Football Association have received a formal request from the owners of Hull City AFC to change the club’s name from next season. If approved, the club will be rebranded Hull Tigers in a bid...

Barclays Rewards Fans And Community Heroes

Wed 11th Dec 2013 | Marketing & PR

The most dedicated fans and those in the community that work hard for the good of the game helping others follow their football passions are to be rewarded this Christmas. Barclays, title sponsor of...

Manchester United Lead The Way In SportsSocial League Table

Wed 11th Dec 2013 | Marketing & PR

Manchester United are the fastest growing club according to SportSocial, the new online home for sports social league tables. Manchester United are the fastest growing Premier League club across a...

Soccer AM Star Signs For Street League

Mon 9th Dec 2013 | Marketing & PR

Soccer AM presenter Max Rushden is to become an ambassador for the football charity Street League. The national charity uses the power of football to engage with unemployed 16 to 25-year-olds, and...

Barratt And Wigan Athletic Team Up For Football Scheme

Tue 26th Nov 2013 | Marketing & PR

A football coaching programme for school pupils with special educational needs in Wigan has been saved after the Barratt Legacy Programme stepped in to join forces with Wigan Athletic. The programme...

Huggity wins ‘Innovation in Sponsorship’ Award

Fri 22nd Nov 2013 | Marketing & PR

The Huggity team were celebrating on Wednesday night after winning the ‘Innovation in Sponsorship’ award at the Irish Sponsorship Awards, held in Dublin. The fan engagement specialists...

Arsenal Look Sharp With Lanvin Partnership

Thu 21st Nov 2013 | Marketing & PR

Arsenal Football Club will be looking sharp after announcing fashion house Lanvin as its Official Tailor. Paris’ oldest fashion house will dress key representatives of the Club, including...

Watford FC appoint Goodform to assist with management and data strategy

Wed 13th Nov 2013 | Marketing & PR

Championship side Watford FC have appointed Goodform to assist with the club’s management and data strategy. Goodform’s work at Vicarage Road club will focus on the management and...

Arsenal Reaches Three Million Twitter Followers

Tue 5th Nov 2013 | Marketing & PR

Arsenal Football Club has become the first sports team in the United Kingdom to reach three million followers on Twitter. Launched in 2009, the Gunners’ official account has become one of the...

Irish FA Team Up With JD Sports

Fri 1st Nov 2013 | Marketing & PR

The Irish FA have announced JD Sports as their new exclusive retail partner ahead of the new home and training kit launches on Thursday 14 November. The new partnership will see all adidas official...

QPR Fans Take A Seat On The Social Bench

Thu 31st Oct 2013 | Marketing & PR

QPR to become first football club to add its matchday hashtag on the dugouts at Loftus Road. Starting with this weekend’s Sky Bet Championship home match against Derby County, fans visiting...

Aeroflot Brings Fans Closer To Manchester United

Wed 23rd Oct 2013 | Marketing & PR

Aeroflot, Russia’s leading airline and Official Carrier of Manchester United, will have a stand at London Heathrow’s Terminal 1 to give Manchester United fans and travellers the chance to...

North East Football Rivalry Put To One Side

Tue 15th Oct 2013 | Marketing & PR

North East football rivalry has been put to one side to support a leading charity in the region. The Sunderland-Newcastle derby game is one of the most fiercely fought in the football season, with...

Sunderland Join The Corporate Council on Africa

Mon 14th Oct 2013 | Marketing & PR

Sunderland AFC has continued to grow business links overseas, becoming members of the Corporate Council on Africa (CCA). The CCA was established in America, allowing businesses to promote investment...

Manchester United Renew Unicef Partnership

Fri 11th Oct 2013 | Marketing & PR

Manchester United has renewed its partnership with UNICEF, the world’s leading children’s organisation. The renewed partnership will see United commit £1million to fund vital child...

Barclays Launches Premier League Away Fans Initiative

Fri 4th Oct 2013 | Marketing & PR

Barclays today announced the launch of Barclays Buses, a new scheme that will provide free bus travel with a difference for groups of loyal away fans over the coming three seasons of the Barclays...

Everton Reveal Redesigned Crest

Thu 3rd Oct 2013 | Marketing & PR

Everton have revealed their new official club crest for the 2014/15 season. The new design follows an extensive fan consultation process in which 13,229 voted online for their favourite design. The...

Manchester City Launches Ten New International Twitter Accounts

Thu 26th Sep 2013 | Marketing & PR

Manchester City Football Club has expanded its global social media presence by launching ten new international Twitter accounts. In addition to its existing English and Arabic Twitter accounts, which...

Lindley Group awarded SRA One Star Sustainability Champion status

Tue 17th Sep 2013 | Marketing & PR

The Lindley Group – one of the first two operators to sign up to the Sustainable Restaurant Association’s (SRA) contract catering model membership scheme which was launched last year...

First Gulf Bank partners with Manchester City to reward club's fans

Tue 17th Sep 2013 | Marketing & PR

First Gulf Bank (FGB), one of the major leading banks in the UAE, has agreed a new partnership with Manchester City Football Club to become the Club’s Official Affinity Credit Card Bank Partner...

Huggity and RESULT Sports partner up in Germany

Fri 13th Sep 2013 | Marketing & PR

Huggity and RESULT Sports have teamed up to form a distribution partnership for the German market. The move follows on from a recent Enterprise Ireland event, Irish Sports Tech, held in Dublin and...

Arsenal show support for Non-League Day

Thu 5th Sep 2013 | Marketing & PR

Arsenal are to help Conference South side Boreham Wood FC with their travel arrangements this weekend as part of Non-League Day. The club, who are managed by former Gunner Ian Allinson and are home to...

Manchester City announces new partnership with LG

Thu 5th Sep 2013 | Marketing & PR

Manchester City Football Club is delighted to announce LG as the Club’s Official Digital Display Partner. The two year deal will see the leading global electronics producer provide cutting-edge...

Non-League Day returns!

Wed 4th Sep 2013 | Marketing & PR

Fans of Premier League and Football League clubs are once again being encouraged to jump on the Non-League bandwagon this weekend. With the international break upon us, there are no Premier League...

FanPic is back at Old Trafford

Wed 4th Sep 2013 | Marketing & PR

Continuing on from it’s huge popularity last season, Huggity and Chevrolet returned to Old Trafford last week to capture another 360º multibillion pixel image of the crowd cheering on...

The pie's the limit at Everton

Tue 3rd Sep 2013 | Marketing & PR

Fans at one of the UK’s leading sports grounds are rejoicing after one of the club’s most popular signings had its contract renewed. Pies are a traditional match day treat at Goodison...

Southampton Strike Up Uni-que Partnership

Fri 23rd Aug 2013 | Marketing & PR

Southampton Football Club have welcomed Southampton Solent University as their Official University Partner. The university's sport science staff will work alongside the club's experts to help monitor...

Manchester City Fans Get Closer To The Action With GoPro Project

Wed 21st Aug 2013 | Marketing & PR

Manchester City Football Club has today announced a new project with the world’s most versatile camera manufacturer, GoPro. The initiative will see the Californian-based company, loved by...

Irish FA Health Booklet and App Ready for Launch

Fri 16th Aug 2013 | Marketing & PR

The Irish FA have developed a new health booklet and Facebook App to accompany the seminars for the Health Programme aimed at clubs (managers, coaches, parents and players) throughout Northern Ireland...

Everton Pioneer a Premier League First

Tue 6th Aug 2013 | Marketing & PR

Everton have become the first club in the Premier League to develop a range of bespoke sports nutrition to enhance the team's fitness and conditioning. Head of Sport Science and Conditioning, Steve...

Aldershot Town Appoint New Head of Media

Tue 6th Aug 2013 | Marketing & PR

Aldershot Town have appointed Steve Gibbs as the club’s new Head of Media, as preparations for the 2013-14 season continue. Steve’s appointment follows Graham Brookland’s decision to...

Portsmouth FC launches interactive matchday programme

Fri 2nd Aug 2013 | Marketing & PR

Portsmouth FC (‘Pompey’) today announced that this season’s matchday programme will be completely interactive, using augmented reality technology. The innovative development comes...

Bristol City unveils shock summer 'signing'

Thu 1st Aug 2013 | Marketing & PR

Football’s silly season is well and truly upon us, but few clubs will be able to match the shock signing unveiled by Bristol City Football Club today; 31 year-old fan Craig Kenna, great newphew...

Award-winning hotel joins forces with Newcastle United to boost conference business

Wed 31st Jul 2013 | Marketing & PR

An award-winning North East hotel has joined forces with one of the region’s largest venues to drive conference business to Tyneside. The Sandman Signature Hotel has set up a partnership with...

Supporters Direct sign extended partnership with Exeter City

Wed 31st Jul 2013 | Marketing & PR

Supporters Direct has extended its partnership deal with Exeter City FC for the 2013/14 season. The organisation, which was a major contributor to the successful supporter ownership takeover in 2003...

Football DataCo selects PERFORM in landmark data deal

Wed 31st Jul 2013 | Marketing & PR

Football DataCo, the body that markets and commercialises the official match data for the Barclays Premier League, The Football League and Scottish Professional Football League, has today confirmed...

BBC Newcastle extends Sunderland AFC deal

Wed 31st Jul 2013 | Marketing & PR

BBC Newcastle, the official commentary partner of Sunderland AFC, has signed up to bring Black Cats fans live commentary of every game, home and away, until 2017. The station is the only broadcaster...

Liverpool launch inspiring schools programme

Wed 31st Jul 2013 | Marketing & PR

The Liverpool FC Foundation and Little League Sports have launched a new partnership to deliver a unique primary school development programme to inspire children to learn new skills across a broad...

Kick It Out marks 20 years of campaigning with launch of new app

Tue 30th Jul 2013 | Marketing & PR

Today [Tuesday 30 July] marks the launch of Kick It Out's 'Season of Action' recognising the organisation's 20th year of campaigning against discrimination in football. The season-long initiative will...

Scottish Football Gets Brand Makeover

Wed 24th Jul 2013 | Marketing & PR

The newly merged Scottish Football League (SPFL) have today launched its new brand design at Hampden Park. Graeme Souness and John Collins this morning launched the new Scottish Professional Football...

Stoke City Offer Free Coach Travel To Away Games

Mon 22nd Jul 2013 | Marketing & PR

Stoke City are to offer their supporters free coach travel to all of their Premier League games in the 2013-14 season, the club has announced. The offer is believed to be the first time any side in...

Lindley & Tottenham Hotspur Foundation Launch ‘Grow And Cook’ Project

Fri 5th Jul 2013 | Marketing & PR

The Lindley Group has teamed up with the Tottenham Hotspur Foundation and the Enfield Council Market Gardening Project to fund and deliver a Grow and Cook project to 10 primary schools in the local...

Jako Becomes Official Ball Supplier of Football Conference

Thu 4th Jul 2013 | Marketing & PR

The Football Conference have announced Jako as their new Official Ball Supplier for the next three seasons. The Conference is well aware of the high standards Jako place on product quality and this...

Sunderland Strengthens African Bond

Tue 18th Jun 2013 | Marketing & PR

Sunderland AFC have further strengthened its links with the African continent by committing to a ground-breaking football partnership with the country of Tanzania. The partnership will see the club...

Bristol City FC Makes Shock ‘Signing’!

Fri 14th Jun 2013 | Marketing & PR

A rarity for English football, Bristol City Football Club has announced that it will be ‘signing’ a fan for the 2013/14 season. Following a number of new signings from clubs including...

Swindon Town FC and Lindley Venue Catering Embark on £13 Million Extended Joint Venture

Fri 14th Jun 2013 | Marketing & PR

Lindley Venue Catering and Swindon Town Football Club have re-affirmed their joint commitment to developing the catering facilities and services at the npower League 1’s County Ground with the...

Tottenham Hotspur To Attend Licensing Expo 2013

Fri 7th Jun 2013 | Marketing & PR

Tottenham Hotspur Football Club is looking to build on the success of its global licensing programme at the Licensing Expo 2013 in Las Vegas on June 18, 19 and 20. The Premier League club will be...

Manchester City Strike School Of Football Partnership In South Africa

Tue 4th Jun 2013 | Marketing & PR

Manchester City Football Club has today announced a new International partnership in South Africa bolstering the Club’s presence on the continent. The deal, which is the first of its kind for...

Gazprom’s ‘Football For Friendship’ Plays Host To ‘Der Kaiser’

Tue 28th May 2013 | Marketing & PR

Last Saturday saw the first Gazprom ‘Football For Friendship’ Forum held in London for 600 children on the morning of the UEFA Champions League Final. Kids from across Europe and the UK...

Fulham Sign Long Term Kit Deal With adidas

Mon 20th May 2013 | Marketing & PR

Fulham Football Club have confirmed a new long-term partnership with adidas, which will see the global sportswear brand become the club’s official technical kit supplier. Fulham CEO Alistair...

Premier League Kit Deals Reach Record High

Tue 14th May 2013 | Marketing & PR

American invasion drives Premier League clubs’ kit deals to new record high as Warrior and Under Armour help contribute to a 32% jump in kit deal revenues. The total value of Barclays Premier...

Crystal Palace Reveal New Badge Design

Wed 8th May 2013 | Marketing & PR

Crystal Palace Football Club have revealed a new club crest which combines its heritage and history, whilst bringing it up to date with a fresh clean design. The new badge was revealed last night at...

Michael Gove Supports Premier League Literacy Programme

Tue 7th May 2013 | Marketing & PR

Secretary of State for Education Michael Gove is visiting a primary school in Whitechapel today (07 th May) to see an innovative National Literacy Trust programme which is helping pupils to make up to...

Karren Brady Launches Barclays LifeSkills Programme

Thu 2nd May 2013 | Marketing & PR

14 to 19 year olds have the chance to win the Work Experience of a Lifetime including the opportunity to Work with Karren Brady, Vice Chairman of West Ham United Football Club. Launched today by...

Brighton's Pies Scoop Awards Hat-Trick

Wed 1st May 2013 | Marketing & PR

Piglet’s Pantry, supplier of pies to Brighton & Hove Albion, scored a hat-trick at the British Pie Awards after they scooped 1st, 2nd and 3rd prizes. The pies were voted the best in the...

Manchester United Signs Japanese Social Gaming Partnership

Fri 26th Apr 2013 | Marketing & PR

Newly crowned Premier League champions, Manchester United have signed a new sponsorship agreement with gloops, Japan’s leading social gaming company. The new two-year regional sponsorship will...

Liverpool Praised For Handling of Suarez Incident

Mon 22nd Apr 2013 | Marketing & PR

Liverpool have seemingly learned how to handle one man PR crisis, Luis Suarez’s antics in the media after he provided newly appointed Director of Communications, Susan Black with her first real...

The MESSI brand launches the world’s first individual card collection

Mon 8th Apr 2013 | Marketing & PR

The world’s greatest player’s brand now has the world’s greatest card collection provided by Icons.com, called: ”Official Messi Card Collection”. This is the...

Bristol City FC Head To Africa For Friendship Cup

Fri 5th Apr 2013 | Marketing & PR

Bristol City are to embark on a pre-season tour to Botswana before the 2013/14 campaign after being invited to compete in a new three-team tournament. Sean O’Driscoll will take his squad to the...

Arsenal Agrees Partnership With Indonesian Mobile Operator

Wed 3rd Apr 2013 | Marketing & PR

Arsenal Football Club have agreed a partnership with Telkomsel, the leading operator of mobile phone services in Indonesia. The deal means Telkomsel will become the Official Mobile Network of Arsenal...

Crystal Palace Partner With Street League To Tackle Youth Unemployment

Thu 21st Mar 2013 | Marketing & PR

Street League, the football charity, have announced a partnership with Crystal Palace FC’s Foundation aimed at helping tackle youth unemployment in south London. According to statistics released...

Premier League Clubs’ Community Commitment Hailed By Lord Coe

Thu 21st Mar 2013 | Marketing & PR

Lord Coe, Chairman of the British Olympic Association and architect of the London 2012 Olympic and Paralympic Games, has hailed the positive work done by Premier League clubs in their communities,...

Van Persie Supports New Street League Website

Thu 14th Mar 2013 | Marketing & PR

Manchester United striker Robin van Persie has given his support to Street League after the charity launched its new website. Street League uses football to tackle youth unemployment, with 76% of...

Aston Villa Launch ‘One in a Million’ Facebook Campaign

Fri 22nd Feb 2013 | Marketing & PR

Aston Villa Launch ‘One in a Million’ campaign to celebrate passing the one million follower mark on their official Facebook page. In passing this milestone, the official Aston Villa...

Football Club Uses Twitter Hashtag To Support Charity

Thu 21st Feb 2013 | Marketing & PR

Ryman Premier League club Hendon have donated the shirt sponsorship on their home kit to the football charity Street League for the rest of the season. In a unique arrangement, the Hendon shirt now...

Manchester City Stars Greet Fans At Etihad Stop

Wed 13th Feb 2013 | Marketing & PR

Passengers travelling on Metrolink’s new East Manchester line on match days will now have some familiar voices accompanying them on their journey – that of the Barclay’s Premier...

Bloomberg makes Norwich first signing for new analysis service

Mon 11th Feb 2013 | Marketing & PR

Premier League outfit Norwich City has agreed a deal with Bloomberg Sports that sees it become the company’s first club partner for its new match analysis platform. The recently-launched BSports...

2013 Football Business & Supplier Charity Cup Draw

Fri 8th Feb 2013 | Marketing & PR

Eight football and media businesses from all over the UK were drawn in fixtures today for the first round of the 2013 Football Business & Supplier Charity Cup. The competition is supporting the...

Car Essentials Launches New Licensed Products

Thu 17th Jan 2013 | Marketing & PR

Long established car mat manufacturer, Car Essentials, have launched a totally new, first to market, licensed sports merchandise product and online site. Official Car Mats make it possible to order a...

Warrior Football sign Gutiérrez

Mon 17th Dec 2012 | Marketing & PR

Warrior Football has added Argentine international and Newcastle United midfielder Jonás Gutiérrez to its growing army of player signings. The 29-year-old midfielder will wear the...

Football League launches first online fan research panel

Fri 14th Dec 2012 | Marketing & PR

The Football League has announced the creation of an online research panel exclusively for Football League fans called The Changing Room. Set to launch in January 2013, the online resource offers fans...

Sports Revolution and Absolute Radio Team Up for Twitter Football First

Thu 13th Dec 2012 | Marketing & PR

This weekend, Sports Revolution, the sports media and marketing group, and UK radio network Absolute Radio, will score a football first – using Twitter to connect fans at 16 UK football stadia...

Bet Butler announces launch of club-branded betting websites and mobile apps for football fans

Thu 13th Dec 2012 | Marketing & PR

Concierge betting service Bet Butler has announced the launch of club-branded betting websites and mobile apps for over 80 Football League and Premier League clubs. Each site and mobile app will offer...

Kitbag announces Robbie Savage as it's first UK Brand Ambassador

Mon 10th Dec 2012 | Marketing & PR

Online sports retailer Kitbag, has announced that former Welsh international footballer Robbie Savage will be its first UK brand ambassador. Robbie, currently a football pundit for 606 on Radio 5...

Samsung Team Up With Southampton Solent University

Wed 5th Dec 2012 | Marketing & PR

Samsung Electronics (UK) is teaming up with sports science experts to monitor the 22 players still in their nationwide Win A Pro Contract football competition. The player analysis will be run by Dr...

Gillette Football Club Launches Online Football Gaming With We R Interactive

Tue 4th Dec 2012 | Marketing & PR

Following the global launch of the Gillette Football Club, Gillette has announced a gaming partnership with UK-based social entertainment company, We R Interactive. In the global, multi-layered...

Award Winning Ticketing Strategy For Wolverhampton Wanderers

Tue 20th Nov 2012 | Marketing & PR

Wolverhampton Wanderers Football Club has triumphed at The Football Business Awards by winning the award for best marketing campaign. The award celebrates the success of its ‘My Wolves’...

Manchester United’s Japanese Fans Growing in Number

Mon 19th Nov 2012 | Marketing & PR

Manchester United has almost 4million fans in Japan and that total is rising following the signing of one of the national team’s star players, delegates were told at an event held by Deloitte in...

Troops Receive 50,000 Ticket Salute From The Premier League

Fri 9th Nov 2012 | Marketing & PR

Over 1,000 members of the British Army, Royal Navy and Royal Air Force will have free access to Premier League grounds over the Remembrance period courtesy of Tickets For Troops. The celebratory...

Accrington Stanley Launches Exclusive Business Club

Wed 7th Nov 2012 | Marketing & PR

Accrington Stanley is appealing to East Lancashire businesses to work in partnership with the club to promote their services to supporters. ‘East Lancashire By Official Appointment’ is a...

Cool it! With Physicool

Wed 31st Oct 2012 | Marketing & PR

With the football season well underway, research has shown that every player can expect an average of two injuries during the season [1], with leg injuries (unsurprisingly) being the most common....

Premier League Attraction For Overseas Visitors

Tue 23rd Oct 2012 | Marketing & PR

Premier League hailed for valuable tourism role as VisitBritain reveals 900,000 football watching visitors spend £706 million a year while in Britain. The Premier League is playing an...

Premier League Clubs Win VisitEngland Awards

Wed 17th Oct 2012 | Marketing & PR

Arsenal, Fulham, Liverpool and Manchester City first Premier League clubs to scoop VisitFootball Awards for providing the best customer service to football fans. Four Barclays Premier League clubs are...

England Fans Show Their #Support

Mon 15th Oct 2012 | Marketing & PR

England fans showed their support during the 5-0 win against San Marino via Vauxhall's dedicated England football twitter account last week. Vauxhall, the England team sponsor, encouraged fans to show...

New hospitality spaces designed by 20.20 at Liverpool Football Club are now open

Mon 8th Oct 2012 | Marketing & PR

Located in the main stand, The International has been designed by 20.20 to represent the global impact of Liverpool FC's legends, and to celebrate their international players and achievements. This...

Manchester City Launch New EA Sports Gaming Box

Thu 4th Oct 2012 | Marketing & PR

Manchester City Football Club has teamed up with their Official Gaming Partner, EA SPORTS TM , to create a unique and exciting match and non-matchday experience for visitors to the Etihad Stadium...

Vauxhall Drives Deeper Into FA Partnership

Tue 2nd Oct 2012 | Marketing & PR

Signifying the success to date of its sponsorship agreements with The Football Association, leading vehicle manufacturer Vauxhall is broadening its partnership with the game’s governing body in...

New Addition to Goodform

Thu 27th Sep 2012 | Marketing & PR

Goodform have announced the appointment of Michael Jones, who will fill the newly created role of CRM Services Director. Michael comes to Goodform with an impressive background in the football...

Crystal Palace Sign Up Partners For Networking Seminar

Mon 17th Sep 2012 | Marketing & PR

Crystal Palace Football Club have teamed up with business development consultancy A&P and Metro Bank to provide a pioneering seminar that combines networking and matchday hospitality. The...

Spurs announce new StubHub partnership

Fri 31st Aug 2012 | Marketing & PR

Tottenham Hotspur Football Club has announced that StubHub will become the team's first official secondary ticketing partner, in a three-year deal. The partnership will see StubHub, an eBay Inc....

Tottenham launch new strip with FIFA 13

Thu 30th Aug 2012 | Marketing & PR

As Premier League clubs try and outdo each other for the most novel way to launch their new kits, Tottenham have raised the bar considerably with a cool tie-in with eagerly-anticipated video game FIFA...

Lindley scoops Watford FC Vicarage Road catering contract

Tue 28th Aug 2012 | Marketing & PR

Watford FC has selected Lindley Venue Catering - the specialist sports stadia catering division of The Lindley Group – as its partner to develop all aspects of the catering, hospitality and...

Liverpool adopts new strategy with betting deals

Fri 17th Aug 2012 | Marketing & PR

Liverpool has restructured its commercial partnerships in the betting sector by amending its current deal with 188Bet, while agreeing a new contract with Paddy Power. 188Bet had previously served as...

Maxim scores with Sunderland AFC

Wed 15th Aug 2012 | Marketing & PR

The Maxim Creative Group has ensured Sunderland AFC kick off the new season in style following a complete overhaul of its retail store at The Stadium of Light. During the closed season, the retail...

HTAFC Supporters Survey Goes Live

Wed 8th Aug 2012 | Marketing & PR

Huddersfield Town is undertaking its most comprehensive supporters survey ever, with the aim of further improving its operation off the field. In February 2012 the Club entered into a partnership with...

Man City announces new viagogo deal

Wed 8th Aug 2012 | Marketing & PR

Premier League champions Manchester City have announced that online ticket marketplace, viagogo, has signed a new deal to become the club’s official ‘Ticket Exchange Partner’. The...

MUST Calls For Glazer Sponsors’ Boycott

Fri 3rd Aug 2012 | Marketing & PR

The Manchester United Supporters Trust (MUST) have called for a worldwide boycott of Manchester United sponsors’ products, in opposition to the club’s proposed IPO. MUST have been strongly...

Stamford AFC To Sport Twitter Name

Thu 2nd Aug 2012 | Marketing & PR

Stamford AFC are to become the first English football team to display their twitter username on their playing shirts. Evo-Stik First Division South side Stamford AFC have announced that their new...

fcbusiness becomes official media partner of the League Medical Association

Mon 30th Jul 2012 | Marketing & PR

fcbusiness is proud to announce it has become an official media partner of the League Medical Association. The League Medical Association (LMedA) is the representative body for all medical, science...

Huddersfield Town launch HTAFC Foundation

Fri 27th Jul 2012 | Marketing & PR

Huddersfield Town has today made a long term pledge to make a difference to the lives of children and young people in its community with the launch of the Huddersfield Town Foundation. A registered...

Arsenal Visits Save The Children Project In China

Thu 26th Jul 2012 | Marketing & PR

As part of Arsenal Football Club’s pre-season tour to Asia, Abou Diaby and Johan Djourou visited the Club’s international charity project in partnership with Save the Children in Beijing...

Man Utd Launch Credit Cards in Japan

Thu 19th Jul 2012 | Marketing & PR

Manchester United have agreed a partnership with APLUS Co., Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club’s supporters in Japan. United will...

Arsenal Teams Up With Pop Duo to Launch 2012/13 Away Kit

Thu 12th Jul 2012 | Marketing & PR

Arsenal FC have revealed their new away kit with the help of pop duo, Rizzle Kicks. The Gunners-supporting pair don the new strip, which combines a rich purple base with black hoops, in a viral that...

New FieldTurf Stadium Pitch for Maidstone United

Wed 27th Jun 2012 | Marketing & PR

FieldTurf are delighted to have had their FieldTurf Revolution product chosen for the prestigious new stadium pitch development for Maidstone United Football Club’s Gallagher Stadium. The...

Derby County Selects Digonex to Provide Demand Based Pricing for Tickets

Wed 13th Jun 2012 | Marketing & PR

Digonex, a leader in pricing technology, today announced that Derby County Football Club (DCFC) of the npower Football League Championship will be utilizing its demand based pricing services via a...

Warrior Unleashes New Liverpool FC Home Kit

Fri 1st Jun 2012 | Marketing & PR

Liverpool’s new Warrior home kit was officially unveiled late last night at Anfield. Liverpool signed a £25m a year deal with the American company earlier this year and the home kit takes...

Vauxhall Offer England Fans Chance to go Home or Away

Fri 11th May 2012 | Marketing & PR

Vauxhall has this week launched a brand new Facebook competition giving England fans the opportunity to support Roy Hodgson’s men either at Home and Away this summer. The England Team sponsor...

Manchester City And Nike Announce New Partnership

Tue 8th May 2012 | Marketing & PR

Manchester City Football Club and NIKE Inc. have announced a new partnership that will see the sponsorship of the Club move from Umbro to the Nike brand from the start of the 2013/14 season. The Umbro...

Chelsea Form Groundbreaking F1 Partnership

Mon 30th Apr 2012 | Marketing & PR

In a first for a football club, Chelsea have announced a groundbreaking partnership with the Sauber F1 Team, bringing together two of global sport's biggest names. The official partnership launch will...

MBNA Extend Chester FC Sponsorship

Thu 19th Apr 2012 | Marketing & PR

Chester-based credit card lender MBNA is strengthening its relationship with the club and will become its 'Principal Partner'. The deal is an extension to the two-year kit sponsorship MBNA has had...

Millwall FC extends Lindley Venue Catering contract at The Den

Fri 13th Apr 2012 | Marketing & PR

Millwall Football Club has signed up Lindley Venue Catering, the specialist sports stadia catering division of The Lindley Group, to manage match day catering on the public concourses at The Den for a...

Luton Town Host Breakfast Business Club

Thu 5th Apr 2012 | Marketing & PR

The Hatter’s Business Breakfast Club will be hosting its first Business Exhibition on Thursday 19 th April in Luton Town Football Club’s Eric Morecambe Lounge, from 2pm - 7pm. The...

Footballers need social media warns Neville

Fri 30th Mar 2012 | Marketing & PR

English football’s troubled relationship with the media came under scrutiny this week from a man well qualified to speak on both areas. Gary Neville had the assembled national media hanging off...

Fulham and Barclays Launch New Partnership

Mon 19th Mar 2012 | Marketing & PR

Fulham FC Foundation and Barclays Spaces for Sports (BS4S) are pleased to announce a new three-year partnership that sees the two organisations collaborating to provide a football and sport...

Hartlepool United’s Season Ticket Campaign Win Prestigious Award

Mon 12th Mar 2012 | Marketing & PR

Hartlepool United’s innovative season ticket marketing campaign won a prestigious prize at the annual Football League Awards which took place in London on Sunday evening. The Club picked up the...

Ask Insight Announced as Official Research Partner to Huddersfield Town Football Club

Wed 7th Mar 2012 | Marketing & PR

Ask Insight is delighted to announce that it is the Official Research Partner to Huddersfield Town Football Club (HTAFC). The full service market research agency, which is based at the Media Centre in...

Absolute Radio & Club Wembley To Support The Prince's Trust

Thu 1st Mar 2012 | Marketing & PR

Absolute Radio Join Forces with Club Wembley to stage Rock ‘N’ Roll Football Show ‘Lads Night In’ in support of The Prince’s Trust Absolute Radio have joined forces with...

Manchester City and Arsenal China-Bound

Wed 29th Feb 2012 | Marketing & PR

Premier League rivals Manchester City and Arsenal will play each other in a one-off match in Beijing’s ‘Bird’s Nest’ Stadium this summer. The teams will meet on the day the...

Vincent Kompany to Host Premier League’s First Post-match Interview on Facebook & Twitter

Thu 23rd Feb 2012 | Marketing & PR

Manchester City and Belgium International Captain, Vincent Kompany is set to take part in the Premier League’s first live post-match interview driven by Twitter and Facebook. After the final...

Premier Lingerie to reveal all at SMMEX

Mon 6th Feb 2012 | Marketing & PR

Leading sports related underwear supplier Premier Lingerie has unveiled its new-look website – and launched its latest offer to female football fans. The Walsall-based firm, which has so far...

Rio Ferdinand Shows Support to Deaf Football Competition

Wed 1st Feb 2012 | Marketing & PR

England ’s biggest deaf friendly football competition breaks down barriers for deaf children. Deaf young people from across England will be putting their football skills to the test at the...

Sunderland AFC announce pioneering African partnership

Tue 24th Jan 2012 | Marketing & PR

Sunderland AFC has joined forces with Africa's largest independent oil company, Tullow Oil, to kick off a pioneering scheme which will showcase the continent's capacity for social and business...

Liverpool sign new kit deal

Thu 19th Jan 2012 | Marketing & PR

Warrior Sports Inc. and Liverpool Football Club have announced a deal which sees Warrior become the Club’s Official Kit Supplier. The deal, which will come into play from June 1st 2012, will see...

Rangers FC open London office

Wed 18th Jan 2012 | Marketing & PR

Rangers Football Club have officially opened its first London office with the view to expanding its international brand in overseas markets. Misha Sher, currently Business Development Director with...

Corby Town sign Business Club Partnership

Tue 10th Jan 2012 | Marketing & PR

Corby Town FC have announced a business partnership with Nottinghamshire-based company Meadow Hampton. The deal will see supporters receive a 5% discount on their range of products, with a commitment...

Liverpool arrive in Qatar for UN partnership

Tue 10th Jan 2012 | Marketing & PR

Liverpool Football Club have arrived in Qatar to begin a partnership with the United Nations aimed at helping children from war-torn and impoverished countries. The UN has invited along 30 young...

Absolute Radio re-signs Ian Wright

Fri 6th Jan 2012 | Marketing & PR

Absolute Radio re-sign Ian Wright into 2012/2013 Barclays Premier League football season with extended show. Absolute Radio has continued to grow and develop its Rock ‘N’ Roll Football...

Football League launches ‘Npower Fan of the Year’

Thu 5th Jan 2012 | Marketing & PR

The Football League has launched a nationwide search to find the ‘npower Fan of the Year’ for the 2012 Football League Awards. Supporters are encouraged to nominate fellow fans that have...

Tweet your team talk City fans urged

Thu 5th Jan 2012 | Marketing & PR

Manchester City captain Vincent Kompany asks fans to Tweet their inspirational derby day team talks Manchester City and Belgium International Captain, Vincent Kompany, has announced his arrival on...

Huddersfield – the place to make it

Fri 23rd Dec 2011 | Marketing & PR

Huddersfield Town FC is one of a limited selection of local organisations hand-picked to promote a new brand for the town, which was designed by Huddersfield-based Sharp Agency. The aim of the...

Men’s cancer charity joins forces with Football League

Mon 19th Dec 2011 | Marketing & PR

The Prostate Cancer Charity has been selected as The Football League’s Official Charity Partner for the 2012/13 season. The announcement follows a vote by more than 65,000 Football League fans,...

Football League begins search for 2012/13 Charity Partner

Tue 29th Nov 2011 | Marketing & PR

Fans, clubs and League staff will vote to select next season’s official charity The Football League is calling on fans to help select its Official Charity Partner for the 2012/13 Season with the...

The FA Cup with Budweiser in China

Mon 28th Nov 2011 | Marketing & PR

The FA Cup with Budweiser is in Guangzhou this week, on display to thousands of fans in southern China’s largest city. The FA Cup sponsors Budweiser have taken the world’s oldest and most...

Arsenal to dedicate game to Save The Children

Tue 22nd Nov 2011 | Marketing & PR

Arsenal dedicates Premier League matchday against Fulham to save the children. Arsenal Football Club has announced it is dedicating its Premier League match against Fulham this Saturday, 26 th...

Shrewsbury Town gain business recognition

Thu 13th Oct 2011 | Marketing & PR

Shrewsbury Town Football Club has received a commercial accolade after being named in The Telegraph’s 1000 top growing medium sized companies in the UK. The companies have collectively generated...

The Football League appoints Heaselgrave as new commercial chief

Thu 6th Oct 2011 | Marketing & PR

The Football League has appointed Richard Heaselgrave to the position of Chief Commercial Officer. Heaselgrave, 40, joins The League from the National Basketball Association (NBA) European office...

Football League Launch Family Football Festival

Thu 29th Sep 2011 | Marketing & PR

The Football League have launched a 47 match Family Football Festival to encourage families to attend a fun-filled npower Football League game this autumn. Each club will announce specific activities...

Manchester City and Key 103 team up for City Soundwave

Fri 9th Sep 2011 | Marketing & PR

Competition aimed at discovering and developing Manchester’s musical talent. Following the huge success of CitySound last season, unsigned bands and artists from all over Greater Manchester are...

Newcastle United Sign Lingerie Deal

Mon 5th Sep 2011 | Marketing & PR

Newcastle United has become the latest football club to sign a deal with a leading underwear retailer. The club has signed a deal with football-related underwear specialists Premier Lingerie to stock...

Time running out to submit your company details in the F.C. Business Suppliers' Directory 2011-12

Thu 1st Sep 2011 | Marketing & PR

If your company supplies goods or services to the UK football industry you have just over a week to submit your company details to be listed in the F.C. Business Suppliers' Directory 2011-12 . It is...

Fulham shines with solar energy partnership

Mon 22nd Aug 2011 | Marketing & PR

Canadian Solar Inc. one of the world's largest solar companies today announced a partnership agreement with Fulham Football Club, to become their official solar energy sponsor in a two year deal. The...

Premier League attracts foreign visitors to UK

Mon 22nd Aug 2011 | Marketing & PR

The Premier League’s legion of foreign players draw interest from overseas football fans, says tourist authority Visit Britain. According to the national tourism agency, 750,000 visitors who...

Huddersfield Town team up with local hospices

Tue 16th Aug 2011 | Marketing & PR

Huddersfield Town has announced that it has teamed up with the Forget Me Not Trust and Kirkwood Hospice to help raise money and awareness for both charities throughout the 2011/12 season! The...

Arsenal FC launches global charity partnership with Save The Children

Mon 1st Aug 2011 | Marketing & PR

Arsenal Football Club have announced that it has chosen Save the Children as its first ever global charity partner. Arsenal will support the charity on a range of education projects in the UK and...

Liverpool hire Nike marketing chief to lead commercial team

Mon 1st Aug 2011 | Marketing & PR

Liverpool FC have hired Nike’s UK marketing chief, Graham Bartlett, to lead their commercial team as the club steps up efforts to “globalise” their brand. According to Marketing...

Boro fans to join Juninho for team photo

Wed 27th Jul 2011 | Marketing & PR

Middlesbrough Football Club are taking fan involvement to new level by offering fans a once-in-a-lifetime chance to join Juninho in their biggest-ever team photo this weekend. The club is inviting...

Arsenal Announce Thomas Cook Sport As New Travel Partner

Tue 12th Jul 2011 | Marketing & PR

Arsenal Football Club has appointed Thomas Cook Sport as its official travel partner today, 11th July 2011. The two-year partnership also establishes the travel company as the Club’s official...

Former FA chief links up with Beswicks Sports

Wed 29th Jun 2011 | Marketing & PR

Barwick Media and Sport, led by Brian Barwick, one of the best known names in British sport and media, has joined forces with Beswicks Sports Ltd in a consultancy agreement. Following a meeting at...

Norwich sign up Errea as technical kit sponsors

Fri 10th Jun 2011 | Marketing & PR

Norwich City have today announced that Italian sportswear company Errea will become the Club's new official kit supplier. The Parma-based company have specially designed and manufactured this kit...

Manchester City announce new Head of Marketing

Tue 7th Jun 2011 | Marketing & PR

Manchester City FC have bolstered their marketing team with the announcement of Julian Pate becoming the club’s new Head of Marketing. Julian joins Manchester City Football Club having worked...

Electronics giant launches search for football star

Mon 6th Jun 2011 | Marketing & PR

Electronics manufacturer Samsung are today launching a second season of their ‘Win A Pro Contract’ nationwide football talent search, in association with Swindon Town FC. Players of all...

FA communications director resigns

Wed 18th May 2011 | Marketing & PR

The Football Association’s marketing and communications director, Julian Eccles, has resigned from his post after little more than a year in the role. Eccles was hired just over a year ago by...

Huddersfield Town’s partnership soars to the next level!

Wed 11th May 2011 | Marketing & PR

Huddersfield Town today announced that the Club’s ground-breaking partnership with independent charity, the Yorkshire Air Ambulance has been extended for a third year. Both parties intend to...

Manchester United Foundation partner with DHL

Wed 11th May 2011 | Marketing & PR

Express and logistics company DHL Express, is partnering with the Manchester United Foundation, the football team’s official charity, to participate in a groundbreaking educational programme for...

AFC Bournemouth sign stadium naming rights deal

Tue 10th May 2011 | Marketing & PR

AFC Bournemouth has secured a top-level commercial sponsorship, representing one of the largest in the club's history. Having already agreed a significant agreement earlier this season with Focal...

Indesit joins forces with the Gunners

Tue 3rd May 2011 | Marketing & PR

Arsenal announces new partnership deal with home appliance manufacturer Arsenal Football Club and home appliance manufacturer Indesit have announced today that they have signed a three year...

Port Vale hire new Sales Manager

Wed 13th Apr 2011 | Marketing & PR

Port Vale Football Club have announce the appointment of Chris Bedding as the clubs new Sales Manager - Football Chris joins Port Vale from Northants Cricket where he had spent the last eighteen...

Umbro unveiled as Huddersfield Town’s kit supplier for 2011/12

Mon 11th Apr 2011 | Marketing & PR

Huddersfield Town announced on Saturday a new four year deal that will see British sports brand Umbro supply the Club with home and away kits, training and bench wear from the start of the 2011/12...

Fulham continue Heavenly partnership

Thu 7th Apr 2011 | Marketing & PR

Fulham Football Club announced that it will retain London based branding agency Heavenly, to provide its brand strategy and creative services. Heavenly was appointed by the oldest professional...

Doncaster strengthen commercial department

Mon 4th Apr 2011 | Marketing & PR

Doncaster Rovers have moved to further strengthen their ranks this week, appointing Lisa Meek as one of the Club’s commercial executives. Lisa will be known to many businessmen and women in...

Barnsley FC sign Nike as kit supplier

Mon 28th Mar 2011 | Marketing & PR

Barnsley Football Club’s commercial department were celebrating last week with the announcement that Nike will become their new kit supplier for the new season. The new deal comes on the back of...

Chelsea extend Asian links

Wed 16th Mar 2011 | Marketing & PR

Chelsea Football Club has extended its ground-breaking partnership with the Asian Football Confederation (AFC), chief executive Ron Gourlay announced in Kuala Lumpur yesterday. The commitment until...

Powerleague Appoints Nigel Hargreaves as Commercial Director

Thu 10th Mar 2011 | Marketing & PR

Powerleague, the UK’s leading five-a-side football centre operator, has appointed Nigel Hargreaves as its first Commercial Director; the appointment is with immediate effect. Nigel joins...

Barclays takes Premier League Trophy on Tour

Tue 8th Mar 2011 | Marketing & PR

Barclays and the Premier League are for the first time to take the Barclays Premier League Trophy on a global tour. The Tour will start in Abu Dhabi and visit three more cities in the Middle East...

Huddersfield Town receive international influence!

Fri 4th Feb 2011 | Marketing & PR

25 international students from the University of Huddersfield were in attendance to cheer on the Terriers against Carlisle on Tuesday night. The overseas students are all final year Marketing students...

Everton provide Working Links for female footballers

Thu 3rd Feb 2011 | Marketing & PR

Would-be female football professionals are being welcomed onto a course run by a leading work and skills organisation in partnership with a Premier League football club to encourage more women in...

Huddersfield Town's ‘Pedal 4 Pounds 2’ moves up a gear!

Thu 27th Jan 2011 | Marketing & PR

Over 100 cyclists attended the first ‘Pedal 4 Pounds 2’ meeting at the Stadium, which was hosted by Town’s Commercial Director Sean Jarvis last night. The meeting allowed the bike...

LMA Agrees Online Media Partnership With YAHOO!

Thu 27th Jan 2011 | Marketing & PR

The League Managers Association (LMA) and Yahoo! have announced the launch of an online media partnership that will see video and print content from some of the biggest names in football management...

The FA launches Respect FC

Mon 17th Jan 2011 | Marketing & PR

The Football Association has taken a radical new approach to tackling bad behaviour from fans and players by launching its own football club Respect F.C. The aim of the club is not to win silverware...

Sheffield United appoint Supporter Communications Manager

Tue 11th Jan 2011 | Marketing & PR

Sheffield United’s Chief Executive Trevor Birch has made a unique signing, appointing Richard Batho as Supporters Communications Manager to liaise between the club and its supporters. A follower...

Aldershot Town FC fine player over social network outburst

Wed 5th Jan 2011 | Marketing & PR

A Disciplinary meeting was held at the Aldershot Town Football Club offices today to discuss detrimental comments that were provided by its player, Marvin Morgan, on the social networking site Twitter...

World Cup gives ad spending a boost

Tue 21st Dec 2010 | Marketing & PR

A report compiled by the Advertising Association and the World Advertising Research Centre (WARC) has revealed UK advertising spend this year rose to its highest point since 2006, thanks to the World...

1966 appoint the Sports PR Company to manage all media

Fri 17th Dec 2010 | Marketing & PR

1966 who exclusively manage the commercial interests of the England Football team, have appointed The Sports PR Company to look after all media across its portfolio of clients, businesses and...

Manchester United sign global communications partner

Thu 9th Dec 2010 | Marketing & PR

Premier League club Manchester United has agreed an exclusive partnership with global telecommunications company Bharti airtel,. The four-year partnership agreement is a first of its kind signed...

Puma extend Spurs kit deal until 2012

Mon 22nd Nov 2010 | Marketing & PR

Puma has confirmed a one-year extension to its technical kit partnership with Premier League club Tottenham Hotspur.. The north London club’s contract, which will now run until the 2011/2012...

Man City FC appoint new marketing & commercial officer

Tue 26th Oct 2010 | Marketing & PR

Manchester City Football Club has promoted Ian Cafferky to the new role of chief brand and commercial officer. Cafferky, previously head of strategy at the club, will over-see all brand and marketing...

England team to show their support for 'England 2018'

Tue 26th Oct 2010 | Marketing & PR

The England football team will show their support for the country's 2018 World Cup bid by having the words "England 2018" branded across their warm-up tops in their match against France next month...

FA launch first ever cinema ad campaign

Fri 22nd Oct 2010 | Marketing & PR

The Football Association has launched its first ever cinema advertising campaign called ‘Football Needs You’ – in a bid to inspire the public to become a grassroots coach or referee....

Man Utd make £1m charity pledge

Wed 20th Oct 2010 | Marketing & PR

Premier League club Manchester United has pledged to raise at least £1m for children’s charity UNICEF. The club has partnered with global charity UNICEF for the last decade and has...

Football League looks for new charity partner

Mon 11th Oct 2010 | Marketing & PR

The Football League has today [Monday October 11] made an open invitation for charities to submit a bid to become The League's Official Charity Partner for the 2011/12 season. The Football League is...

Stockport County AFC to change English football forever

Mon 11th Oct 2010 | Marketing & PR

Stockport County become the first football club in Britain to award an appearance number to every player. Plans in place to create history, by becoming the first football club to add this number to...

QPR ANNOUNCE NEW BUSINESS PARTNER

Fri 1st Oct 2010 | Marketing & PR

Queens Park Rangers Football Club is delighted to officially announce TalkTalk as our new Business Partner on a five year deal. TalkTalk have invested a six figure sum into the Club, which will see...

Action Images becomes official supplier to England 2018 Bid team

Wed 29th Sep 2010 | Marketing & PR

Action Images, the leading sports photography agency, announced today that it has been appointed as an Official Supplier to the England 2018 World Cup Bid team. The company will provide photography...

Fans share season tickets in bid to cut costs

Thu 23rd Sep 2010 | Marketing & PR

Up to one in 12 season ticket holders are sharing their tickets with other fans in order to keep down costs, with Manchester United season ticket holders the most likely in the Premiership to share...

SPL announce two more major sponsorship deals

Fri 10th Sep 2010 | Marketing & PR

The Scottish Premier League (SPL) announced another two new commercial deals, following the announcement of four deals earlier this month. These deals were approved by the clubs at the last General...

Accrington Stanley FC’s new perimeter boards attracting international brands.

Wed 8th Sep 2010 | Marketing & PR

The new aluminium perimeter board structure produced by stand sponsors Trade Wind Display, has been introduced this season and has already been picked up by international brands such as Panasonic,...

FxPro Expands its Football Sponsorship Expertise

Thu 2nd Sep 2010 | Marketing & PR

FxPro Financial Services Ltd (FxPro), a leading global retail broker in FX and CFDs today announces the appointment of Honor Hancock as Head of Partnerships to manage its high profile football and...

Sheffield United embark on Middle East project

Tue 31st Aug 2010 | Marketing & PR

Sheffield United Football Club are embarking on a project that aims to both propel Syrian national football up the world rankings, and help the Middle eastern nation improve its football...

SPL signing heralds launch of Bluefin Scottish sports division

Fri 27th Aug 2010 | Marketing & PR

Scottish premier League (SPL) and its member clubs have signed up leading insurance broking group Bluefin , in a deal which sees the group take on the placing and co-ordination of the league’s...

Doncaster Rovers Football Club have signed a deal with UK snooker and pool operator Riley's.

Thu 26th Aug 2010 | Marketing & PR

Championship side Doncaster Rovers Football Club has announced that they have signed a deal with UK snooker and pool operator Riley's. The deal sees the UK's biggest snooker and pool company enter its...

Under Armour to discuss ‘building a brand’ at Leaders in Sponsorship

Fri 6th Aug 2010 | Marketing & PR

Kevin Plank, Founder, Chief Executive Officer and Chairman of the Board of Under Armour, is the latest in a series of major signings for Leaders in Sponsorship being hosted at Chelsea FC, London on...

Thomson Sport Teams Up With Arsenal Football Club

Mon 2nd Aug 2010 | Marketing & PR

Thomson Sport, has announce a major new three-year commercial partnership with Arsenal Football Club, under the terms of which it becomes Arsenal’s exclusive Official UK Travel Agency Partner,...

Floral football welcome shows support for World Cup Bid

Thu 29th Jul 2010 | Marketing & PR

Football and flowers – not normally two things you’d associate with each other, but Leeds City Council’s Parks & Countryside Service team have shown their support for the Leeds...

F.C. Business Magazine becomes an official media supporter of the Homeless World Cup

Wed 28th Jul 2010 | Marketing & PR

Joining an illustrious group of supporters, F.C. Business will help to raise awareness of the Homeless World Cup and football beating homelessness. The Homeless World Cup is an annual world class,...

Sheffield FC receive the ‘Nelson Mandela Sport and Solidarity Award’

Mon 26th Jul 2010 | Marketing & PR

Sheffield Football Club, officially recognised as ‘The World’s First Football Club’, has been presented with a global award for its historical commitment to initiatives of...

RSPB links up with Walsall Football Club to save the swift

Tue 6th Jul 2010 | Marketing & PR

Walsall Football Club has joined forces with the conservation charity RSPB to make a difference for the swift, a summer migrant which is declining dramatically across the UK. The screaming of swifts...

Football League Trust wins prestigious award

Thu 1st Jul 2010 | Marketing & PR

The Football League Trust was awarded 'Business in the Community's' prestigious National Big Tick for their Bronze and Silver Accreditation system at Ewood Park on Thursday 24 June. The Big Tick Award...

ITV World Cup pundit sacked after tickets are used in 'Ambush Marketing' attempt

Wed 16th Jun 2010 | Marketing & PR

Robbie Earle, the ITV World Cup pundit, has been sacked by the broadcaster after tickets for his family and friends were passed on to a third party. After yesterday’s report of a group of female...

Premier League backs Men's Health Week

Wed 9th Jun 2010 | Marketing & PR

On the eve of the World Cup, the English Premier League has announced its backing for another international event, Men's Health Week. Chief Executive Richard Scudamore, right, said: 'The Premier...

Burnley Football Club’s royal fan base is growing!

Tue 8th Jun 2010 | Marketing & PR

Earlier this year, Prince Charles revealed his support for the Clarets, cementing his relationship with the club by paying a flying visit to Turf Moor as part of a visit to the town. And now younger...

Wembley Stadium re-branded

Tue 1st Jun 2010 | Marketing & PR

The Football Association has announced its rebrand of Wembley Stadium as it looks to sell the venue as a multi-purpose site to new sponsors. The new image is part of a wider four-year sponsorship...

Barca: Beating Real on the pitch is only stage one...

Thu 20th May 2010 | Marketing & PR

Why F.C. Barcelona are taking the battle to the boardroom, and beating Real Madrid (and Manchester United, and Chelsea) all over again. These are good times for F.C. Barcelona. The world’s...

OMM becomes official England 2018 signage supplier

Fri 14th May 2010 | Marketing & PR

Signage firm OMM have agreed a deal to become an official supplier of the England 2018 bid to host the FIFA World Cup according to sportspromedia.com. OMM’s five specialist division will provide...

The 'Capello Index' launched at the London Stock Exchange

Tue 11th May 2010 | Marketing & PR

England manager Fabio Capello has unveiled his own-branded player’s performance index called the Capello Index, which will be launched with a fantasy football game ahead of the World Cup....

Northampton Town FC join business alliance

Wed 5th May 2010 | Marketing & PR

Northampton Town Football Club has joined Northamptonshire Chamber's Business Alliance Group. The Business Alliance Group (BAG), which is now in its third year, is an exclusive group of companies and...

Huddersfield Town announce partnership with international engineering firm

Mon 12th Apr 2010 | Marketing & PR

Huddersfield Town Football Club has today announced a new partnership with international engineering firm David Brown. A Huddersfield based company, David Brown are currently celebrating their...

Swansea City freeze season ticket prices for 2010/11

Wed 31st Mar 2010 | Marketing & PR

Swansea City chairman Huw Jenkins has today cut season ticket prices for next season for new applications. While the club still aims to honour its pledge to current season ticket holders of a free...

New kit deal for Dundee FC

Tue 30th Mar 2010 | Marketing & PR

Dundee Football Club have signed a new four-year deal with sportswear giant PUMA and its UK licensee Genesis Sports in addition to a new four year extension with Provan Sports who look after Dundee...

Burnley to reveal new shirt to celebrate 100 years of club

Fri 26th Mar 2010 | Marketing & PR

The new replica shirt is set to be announced as the centrepiece of a unique display open to the public. Burnley Football Club is gearing up for special VIP launch of the new replica kit to celebrate...

LINEKER BACKS LEICESTER CITY’S SPORT RELIEF FIXTURE

Wed 17th Mar 2010 | Marketing & PR

The M69 derby against Coventry City on Sunday, March 21, k.o 2pm is Leicester City’s official Sport Relief fixture as the Foxes join legend Gary Lineker in encouraging people to get active,...

LEICESTER CITY EARN FAMILY EXCELLENCE AWARD

Mon 15th Mar 2010 | Marketing & PR

Leicester City was singled out as ‘Highly Commended’ in the Family Club of the Year category at the Football League Awards on Sunday as the Foxes’ excellence in delivering an...

Soccer academy set for expansion

Thu 11th Mar 2010 | Marketing & PR

A Bolton soccer academy for youngsters is looking to expand across the country with plans to franchise the model and spread its message of football and fair play. Strikerz is the brainchild of Dave...

USL officials to visit UK clubs in partnership drive

Mon 8th Mar 2010 | Marketing & PR

United Soccer Leagues CEO, Alec Papadakis, and Senior Director for International Development, Francisco Marcos, are in the UK this week to lay the groundwork for international partnership...

Football Association unveil new commercial partnership

Tue 2nd Mar 2010 | Marketing & PR

The Football Association has unveiled its second new commercial partner in the space of a week after announcing a new four-year deal with Nivea for Men to become the official men’s grooming...

THE FIRST EVER DIGITAL CUP FINAL

Fri 26th Feb 2010 | Marketing & PR

Sunday's Carling Cup Final at Wembley is set to be the first ever digital cup final when Manchester United face Aston Villa. Carling are giving fans the opportunity to join a digital roll of honour as...

Thai Premier League officials meet Huddersfield Town board of Directors

Fri 26th Feb 2010 | Marketing & PR

The Huddersfield Town Board of Directors welcomed a delegation from the Thai Premier League to the Club earlier this week as part of the Football Association’s international development program....

Sheffield Utd shirt sponsor nominated for top award

Tue 23rd Feb 2010 | Marketing & PR

Sheffield United’s groundbreaking partnership with the Malta Tourism Authority (MTA) has been recognised by a leading authority in sponsorship. The visitMALTA.com sponsorship has been...

IRISH FA WINS TOP UK MARKETING AWARD

Tue 23rd Feb 2010 | Marketing & PR

The Irish FA’s Marketing and Communications Department has been rewarded for their hard work in 2009 by winning the prestigious Chartered Institute of Marketing’s UK Award for Small and...

Milton Keynes Dons FC confirm details of its 2010/11 season ticket campaign

Wed 17th Feb 2010 | Marketing & PR

The club has revealed a raft incentives for both new and existing supporters which boasts some of the most competitive prices in the entire Football League. Among a host benefits explained in the...

New Department And New Recruit At Huddersfield Town

Tue 16th Feb 2010 | Marketing & PR

Huddersfield Town has recruited a leading light in sports marketing to head up a new department at the Club. Mark Davies joined Town at the beginning of February as Business Development Manager and...

Man City's 'Big Four' Campaign continues

Tue 16th Feb 2010 | Marketing & PR

Craig Bellamy is the subject of the third instalment of Manchester City's ground-breaking "Big Four" ad campaign. All this season they have been running a campaign that highlights a specific player in...

Arsenal FC freeze season ticket prices for 2010/11

Tue 16th Feb 2010 | Marketing & PR

In a statement on the club's website, Arsenal today confirm that the Board of Directors has made the decision to freeze prices on season tickets and matchday tickets for the 2010/2011 season. Since...

FA puts off equality push amid sex scandal

Thu 11th Feb 2010 | Marketing & PR

The FA and Kick It Out, which promotes equality and diversity in football, have postponed a campaign to tackle homophobia in the sport. The decision comes amid scandal involving members of the England...

Pay what you want scheme a success

Tue 9th Feb 2010 | Marketing & PR

Mansfield Town Chairman Andrew Perry says he was ‘blown away’ by Saturday’s attendance at home to Gateshead as the Stags recorded their highest Field Mill gate in almost eight years,...

Arsenal Appoints Helios To Lead The Way Into China

Fri 5th Feb 2010 | Marketing & PR

Global sports marketing firm Helios has been appointed to handle several major initiatives that will establish Arsenal football club as a major force in China North London-based Arsenal Football Club...

Northampton Town's groundbreaking season ticket offer

Fri 5th Feb 2010 | Marketing & PR

In a groundbreaking move, Northampton Town are offering all supporters 7 nights complimentary, self catering accommodation in a high quality family orientated resort at one of their specially selected...

Fans at Mansfield v Gateshead can pay what they want

Tue 2nd Feb 2010 | Marketing & PR

MANSFIELD TOWN are offering a one-off opportunity for the people of Mansfield to pay ANY admission price to watch their home match against Gateshead on Saturday 6 February 2010. The revolutionary...

Burnley announce Puma as new kit supplier

Thu 21st Jan 2010 | Marketing & PR

Burnley Football Club is delighted to announce a new four-year Technical Kit partnership with PUMA and Genesis Sports. The contract, which runs from summer 2010, will see PUMA supply the club with...

Northampton Town FC launch Cashback scheme

Tue 5th Jan 2010 | Marketing & PR

Northampton Town Football Club are delighted to welcome lifelong supporter Dayn Freeman to the club as the club's new Cashback scheme co-ordinator. Dayn will contact and visit schools, local football...