Spanish champions FC Barcelona sees improved attendances at Camp Nou as they approve new incentives to ticket exchange programme.
The Board at FC Barcelona has approved new incentives for its Seient Lliure programme to help continue improving attendances at the club’s stadium, Camp Nou.
The new incentives will be applied immediately, coinciding with the match between FC Barcelona and Sevilla on Saturday, October 20.
Taking advantage of the international break, an evaluation of the new Seient Lliure model approved for this season has been carried out. In the first games played at the Camp Nou, average attendance increased by around 9%.
This percentage is broken down by a 4% improvement in attendance by member season ticket holders and a 14% improvement in the sale of tickets. At the same time, in this period, the advance notice with which members have released their seats has doubled. However, the average number of member season ticket holders who neither attend a match nor release their seat is still approximately 20% for each match.
With the aim of taking further steps to improve attendance at Camp Nou, the Board approved that, as of now, the amount charged per released seat will be linked to the seat’s public retail price, and not the price paid by the member season ticket holder. The member season ticket holders will receive 50% of the price, once VAT and service charges have been deducted.
The remaining parts of the Seient Lliure programme will be maintained as is for this season. Those member season ticket holders who release their seats more than 20 days in advance of a given match, besides guaranteeing the amount stipulated for their seat, will continue to enjoy a 20% bonus added to the amount settled.
With respect to all those member season ticket holders who release their seat more than 10 days in advance, the guaranteed payment shall be maintained, whether sold or not their seat is sold.
Member season ticket holders who release their seat after these deadlines will only receive the amount that corresponds to them if their seat is sold.
Settlements will only be made to a special account, which will accumulate all Seient Lliure payments until the end of the season. The resulting amount will be deducted from the cost of the member’s season tickets for the following season.
FC Barcelona has also announced its continued collaboration with the police in the investigation initiated by the Tax Office relative to fraud at the last El Clásico played at the Camp Nou. The purpose of this procedure is to put a stop to the organised networks of ticket touts.
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