FC Barcelona & Sony Music Form Strategic Alliance
FC Barcelona and music publishing company, Sony will boost the development, production and promotion of initiatives that will connect music and sport for fans around the world.
Through their collaboration, both entities will work together for the next two seasons to promote the creation of entertainment experiences that combine two activities about which Barça fans and people of all ages are especially passionate: music and sport.
This new venture with Sony Music is part of the club’s goal of proactively partner with entities that share its values and philosophy. It also reinforces the strategy of establishing alliances with leading brands that allow FC Barcelona to continue at the forefront of the sport and entertainment industry.
Through this initiative Barça will have the opportunity to connect with its fans through multiple types of experiences that will combine football stars and big-name music artists.
Joint actions have already allowed the club to imagine the future scope of this alliance, such as the performance by Sony Music artists at the Joan Gamper Trophy game.
In the coming months, other specific projects will be revealed, involving the presence of artists at events organised by Barça; shared contents with participation of artists from the Sony Music label and the club’s players; in addition to the use of the Sony Music catalogue for content produced by the club’s different channels.
President of FC Barcelona, Josep Maria Bartomeu, said: “We are very proud to be joining forces with Sony Music, one of the biggest entertainment companies in the world. With this initial collaboration agreement we intend to improve the fan experience for our supporters through musical content and innovative audiovisual materials.”
Afo Verde, Chairman & CEO, Sony Music Latin Iberia, added: “We are very excited and looking forward to our prestigious partnership with the FC Barcelona organisation. It gives both parties a unique platform to tell stories by combining music and sports. I’m sure that music and Barça fans will enjoy this amazing collaboration.”