Fonbet has become the Official Partner of LaLiga for the next three seasons, with ground-breaking activation and brand promotion beginning this year through Project11.
The agreement is unique for the Russian betting company, as for the first time they are benefitting from the status of being an Official Partner of one of the best football leagues in the world.
In the framework of this cooperation, Fonbet branding will be seen throughout the games of the best teams in Spain; FC Barcelona, Real Madrid and Atlético Madrid. As part of this sponsorship, many exciting activations have been prepared for Fonbet clients and football fans, including valuable prize giveaways and online activities.
Alina Yakirevich, Marketing Director of Fonbet, said: “It is important for us to become a partner of the strongest football League in the world. Last season’s ratings showed that in Russia, LaLiga is one of the greatest interests to the audience.
“This season we have planned several joint activities with the League, including a trip to El Clasico for our clients. Fonbet offers a wide variety of events through the League. We are confident that this will be a long-term and effective partnership with LaLiga.”
Grégory Bolle, Head of Global Partnerships at LaLiga said: “Fonbet is the leading betting brand in Russia, a strategic market for LaLiga in which we have had a presence in Moscow since 2016 through our innovative Global Network program.
“The partnership further reinforces the relationship with the Project11 Agency and the best league in the world, LaLiga. Making the possibility to expand and penetrate in new markets a reality. Our goal is always to keep growing in emerging territories and bring LaLiga closer to our fans worldwide.”
Scott Taylor, Partner at Project11 added: “A fantastic signing for LaLiga and Fonbet alike. Growing the league’s global fan base and reach year on year, this enhances the timely and close relationship between both LaLiga and Project11.
“Working with the Fonbet team and LaLiga’s partnership team is a pleasure, maximising the activation and experience for Fonbet in its chosen region. Project11 continues its growth in placing partners both with LaLiga and in global sports, complemented by its significant perimeter adverting rights.”
More detailed information about the partnership will be available at the joint press conference with LaLiga and Fonbet, which will be held in Russia in October 2018.