Partnership agreed with famous West London beer to present events throughout season that will close Brentford FC’s historic home.
Brentford’s Farewell Griffin Park campaign, which starts in under two months, will be Presented by London Pride, a deal that closes the story of Brentford’s historic home in the way it started.
Fuller’s and Brentford have a history that goes back more than a century and Asahi is continuing that tradition. Fuller’s donated an apple orchard to the club, which became Griffin Park in 1904 – the name being a nod to Fuller’s Griffin Brewery. And 115 years later as Brentford play at Griffin Park for the final time before a move to a new stadium, the relationship continues.
Fixtures for the Farewell Griffin Park season, presented by London Pride, will be released on Thursday and fans will then know the final 23 Sky Bet Championship games to be played at the former orchard.
Fuller’s London Pride has been Brentford’s Official Premium Ale Partner for the past two seasons. Under the new partnership, Asahi has the pouring rights for the last season at Griffin Park so London Pride and other Fuller’s beer products will be available throughout 2019/20.
The beer is also celebrating a special anniversary – having first been brewed at the Griffin Brewery 60 years ago. Brentford FC and London Pride will be celebrating landmarks together through the season.
Pete Rowe, On Trade Sales Director at Asahi UK, said: “In celebration of its final season at Griffin Park, Fuller’s London Pride is privileged to be the Presenting Partner of Brentford Football Club.
We are proud to be continuing our 115-year relationship with the club and to support the efforts of the team. This commitment has stood since 1904 and reflects our belief that local sport plays a vital role in building strong, vibrant communities, as well as developing the talent of tomorrow.”
James Parkinson, Brentford FC Commercial Director, said: “The relationship between Brentford FC and Fuller’s is a historic one and we are delighted that Asahi UK wants to continue that.
“It is an honour for us to have London Pride presenting our final season at Griffin Park and great for Bees fans that Fuller’s beer products will be available next season. The 2019/20 season promises to be a memorable one for us and London Pride will be with us every step of the way.”