Huddersfield Town Secure Paddy Power Partnership
Huddersfield Town has today confirmed a new partnership with Paddy Power, who will become the club’s title partner for the 2019/20 season.
The gambling and entertainment brand has a huge profile across the world, with an audience of well over 2 million people across Facebook and Twitter, but this deal is Paddy Power’s first ever front-of-shirt sponsorship in England.
Huddersfield Town Commercial Director Sean Jarvis, commented: “I’m delighted to be able to announce our new title partnership with Paddy Power today.
“The front-of-shirt sponsorship is very important to the Club and it was vital that we stayed patient to get the right commercial deal. We did that and it’s paid huge dividends through this new relationship with one of the most modern-thinking, pro-active businesses in Paddy Power.
“This represents the largest shirt sponsorship deal for Huddersfield Town outside the Premier League.
“The team at Paddy Power has already been fantastic to work within the embryonic stages of our new partnership and I can’t wait to build on that working relationship as we move forward.”
Paddy Power’s Brand Marketing Director Michelle Spillane. said: “We are excited to announce that we are Huddersfield Town’s shirt sponsor this season, our first foray into shirt sponsorship.
“They’re a club which, first and foremost, value their fans and know what it means to be a football supporter. We’re confident this deal will bring some bite and bark to The Terriers’ upcoming season.”