Coca-Cola and London Stadium have signed a five-year partnership which will see the global Coca-Cola brand and associated soft drinks become the official soft drinks partner to the venue until 2023.
A full range of Coca-Cola European Partners products will be served in all kiosks and hospitality suites across all events at London Stadium, from West Ham United’s premier league fixtures to the venue’s summer concert series and athletics events held in July.
“We are excited to welcome Coca-Cola and their full range of soft drinks to London Stadium, and are delighted to have agreed the partnership,” said London Stadium Chief Executive Officer Graham Gilmore
“Our priority is to provide all guests to London Stadium with the best possible quality and range of beverages, and Coca-Cola’s range of products, reputation and pedigree in major sporting and music events meant that despite competition, they were the best possible partner for the venue.
“Coca-Cola is a truly global brand, and a perfect fit for London Stadium. We are looking forward to working closely together to further enhance the offering and event day experience for everyone visiting London Stadium.”
Kelly Healing, Senior Manager Leisure at CCEP GB, added: “Coca-Cola European Partners (CCEP) is delighted to have signed a new long term contract with London Stadium. The stadium and our products have some great history – starting in 2012 at the Games.
“We look forward to partnering with the London Stadium as it evolves and grows as a world class stadium, that hosts some of the planets biggest and most exciting music and sporting stars – as well as continuing to support and inspire a new generation of athletes. We look forward to refreshing and hydrating guests, players, artists and athletes together for the next 5 years.”